BA (hons) Advertising in University of the Arts London, UK

BA (hons) Advertising in University of the Arts London

With a focus on creativity, critical analysis, research and future-thinking, BA (Hons) Advertising will enable you to develop a solid understanding of the advertising and marketing communications industries.

Supported to develop your own strategic, innovative, ethical and sustainable advertising practice, you’ll consider consumers from both behavioural and psychological perspectives, and explore other key aspects that will help you to make well-informed, tactical and strategic decisions when creating advertising campaigns.

You’ll also develop your knowledge of both the practical and theoretical application of professional persuasive communication, and be encouraged to engage critically with practice and evaluation within the digital environment.

What to expect

This course will support you to:

• Learn advertising by doing and making, supported by critical transferrable and employability skills.
• Make choices to develop your subject interests across different option units. 
• Understand the development of advertising and marketing communications industries, along with their contributions to commerce, culture and society, and including approaches to audiences and their behaviour. 
• Apply research and evaluation in creative advertising campaigns.
• Develop strategic and creative approaches to advertising for digital media, social media, television, radio and print.
• Practice contemporary techniques using current and emerging advertising and digital marketing tools, work collaboratively with peers on and outside your course, and tell stories using the power of image and sound.

Industry experience and opportunities

With employability embedded throughout the course, you’ll gain industry experience through opportunities to work on live briefs and connect with industry speakers, guests and alumni. You’ll also build skills in audio-visual and digital content creation that support effective communication for change. 

In Year 2, the Professional Industry Practice unit will support you to apply for placements and collaborative opportunities through areas such as CV writing and interview workshops. In Year 3, the Creative Futures unit will support you to develop your online professional profile, network with industry professionals, and develop strategies for working in the creative industries. 

Previously, graduates from BA (Hons) Advertising have secured roles in global media companies such as Google, Vice, BBH, Droga5, Y&R London, AKQA, AMV BBDO and Twelve, and have been offered paid placements and internships at agencies including Portas, JWT London and MBA. Graduates of this course have also launched their own marketing and creative content consultancies or are pursuing freelance careers. 

Additionally, you’ll have the opportunity to undertake the Diploma in Professional Studies or the UAL Diploma in Creative Computing between Years 2 and 3 to enhance your learning experience and employability skills.

Know more about Studying in UK

Tuition Fees in UK (1st Year Average)	MS: £17276 | MBA: £17276 | BE/Btech: £16632 | BBA: £15130 | BSc: £16632 | MFin: £19000 | MA: £15560 | MIM: £18241 | MEM: £16950 | MArch: £14271 | BHM: £12662 | MIS: £15344 | MEng: £12876 | MBBS: £28865| MPharm: £15452
Average Accomodation & Food Costs in UK	£850 to £1,050 a month
Entrance Exams in UK	TOEFL: 88 | IELTS: 6.5 | PTE: 59 | GMAT: 590
Work and Study in UK	Permitted for 20 hours/week with a valid study permit.
Post Study Work Permit in UK	2 Year after graduation depending on the course.
Cost of Student Visa in UK	£348
Student Visa in UK	Your nationality, duration of your stay and purpose of your stay are the three essential factors for UK visa. For Non-EU students UK visa is mandatory.
Intakes in UK	There are mainly two intakes in UK: January/February & September/October.
Top Job Sectors in UK	IT Engineering, Product Design, Mobile Development, Designers, Logistics, etc.
Economy in UK	Growth Rate: 1.3% (2018) 1.4% (2019) 1.4% (2020e), 6th Largest Economy in the World by Nominal