About Msc/pgdip Tourism Marketing Management in University of Strathclyde

Study with us

• gain insight into the technologically-innovative nature of contemporary marketing in the context of tourism
• benefit from skills-based teaching
• enhance your leadership, teamwork and cross-cultural skills

Why this course?

The MSc Tourism Marketing Management programme offers an introduction to marketing management within the international tourism industry and provides you with the knowledge and skills demanded by leading organisations worldwide.

The course reflects the dynamic and technologically innovative nature of contemporary marketing and you’ll gain insights into the technical and personal skills necessary to pursue a future career in tourism.

Students on the programme come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, meaning they contribute a spectrum of perspectives. Undergraduate studies in tourism or hospitality are not a prerequisite of this programme.

What you'll study

You’ll study seven compulsory and four optional choice classes.

The course features a wide list of optional subjects; many include international dimensions, reflecting the current diversity in global marketing practice.

The course has many value-added features such as:

• real-life learning through our live industry project, International Marketing Works
• high-calibre industry collaboration
• research excellence
• skills-based teaching

Our students are truly international with representations from all parts of the globe which further enhances your learning experience.

Learning & teaching

We provide a comprehensive support package to enhance your learning including:

• essential texts for all core classes
• employability seminars and career counselling
• access to relevant databases
• student/staff consultative committee providing an effective mechanism for student feedback

The taught component of the course will be covered in two 12-week semesters. The Masters-level dissertation is undertaken during the summer term.

Learning and teaching methods will vary between courses and include:

• online updates
• class discussions
• role-playing exercises
• case studies
• directed reading tasks
• guest lectures
• student-led presentations
• DVD/Podcast presentations
• computer-based/experiential learning
• self-motivated reading and research

Each year, we ask our students to evaluate the value of both the quality of the teaching and the associated support package to ensure that the highest of standards are maintained. 

Academic qualification equivalents

• For entry to Strathclyde postgraduate programmes, we'd look for a first-class undergraduate degree (approx 60%) from a
  recognised Indian institution.

English language requirements (one of the below):

• IELTS    :     6.5 overall, with a minimum of 5.5 in each component
• TOEFL  :    80+ overall,with the following minimum scores in each component: Listening:17 Reading: 18 Speaking:20 Writing:19
• PTE      :     58+ overall, with a minimum of 51 in each component

University of Strathclyde Highlights

University of Strathclyde Average Tuition Fees And Other Expenses

Fee for various range of courses available at the university varies as per their duration, level and type of program. Some of the popular courses with their respective fees are as mentioned below.

Undergraduate Courses (2020-2021)

Graduate Courses (2020-2021)

Cost of Living

List of expenses apart from the basic tuition fee are as compiled below.

Note that candidates looking for their private rented accommodation will require 100 to 125 GBP, per week, for a room in a shared plus other expenses.