About BA (hons) Sport Business Management in University of Stirling
Sport is a global phenomenon that captivates audiences and transcends boundaries. Underpinning it all, the business side of sports is a dynamic, competitive industry in its own right, involving instantly recognisable brands and hugely popular products, services and events.
Our Sport Business Management course equips you to meet the industry’s need for technically competent, customer-oriented and commercially-minded practitioners who can apply their knowledge across the domestic and international sports markets. You’ll graduate with core management skills and an understanding of key contemporary issues in sport business – from marketing and branding, to sponsorship, event management and corporate social responsibility.
Everything you study will be rooted in the industry’s real needs, and you’ll be taught in realistic, sports-based working environments. As a top sports university, Stirling provides a unique context for your studies: A place where Olympians train combined with one of the best 25 business and management schools in the UK for research impact. Your career in the sports business starts here.
Academic qualification equivalents
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Direct Entry to 1st Year:
Year 12 Grade – cumulative score of 65% and above.
Advanced Entry to 2nd Year:
Year 12 Grade – cumulative score of 75% and above. Advanced entry is possible on a range of courses. Student applications will be considered on a case by case basis.
English language requirements (one of the below):
- IELTS :6.0 overall including 5.5 in all elements
- TOEFL IBT: 88 overall including R=22, L=21, S=23, W=22
- PTE: 54 R, L, S, W = 51
University of Stirling Highlights
| University Type |
Public |
| Establishment Year |
1967 |
| Location |
Stirling, Scotland |
| Campus Setting |
Urban |
| Total Enrollment |
14,000+ |
| Number of Undergraduate Students |
10,300+ |
| Number of Graduate Students |
3,800+ |
| % of international students |
20% |
| Student satisfaction |
82.9% |
| Work-study |
Not available |
| Financial Aid |
Scholarships |
University of Stirling Average Tuition Fees And Other Expenses
- The cost of attendance for the University of Stirling depends on a number of variable factors.
- Tuition fee for undergraduate and graduate programs may vary depending on the choice of program.
- An estimate of the undergraduate and graduate student cost of attendance is given below for reference:
| Expenditure Item |
Undergraduate |
Postgraduate |
| Tuition and fees |
13,100 GBP |
16,950 GBP |
| Accommodation |
3,458 GBP- 7,069 GBP |
3,458 GBP- 7,069 GBP |
| Transport |
80 GBP/month |
80 GBP/month |
| Water, gas & electricity |
46 GBP/month |
46 GBP/month |
| Food |
74 GBP/month |
74 GBP/month |
It must be noted that the actual cost of attendance for students may vary from the above-given figures.
