About Advertising & Digital Marketing BA (hons) in University of Northampton

This is an exciting time to enter the marketing communication industry; as advertisers get to choose between online and offline media for their messages. You will have the opportunity to work across a wide range of digital platforms as well as traditional media as you develop and execute real campaigns as part of your course. The course culminates in a pitch to clients of a top global agency, providing practical preparation for work in advertising and digital marketing roles.

Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. We’ve created the Northampton Employment Promise because we are so confident that if you focus on your studies and complete one of our awards you’ll be highly employable by the time you graduate. Putting you in a great position to secure employment or continue your studies.

Course Highlights

• Numerous opportunities for work experience.
• Student community and encouraging cross-year collaboration using social media.
• Input from industry professionals.
• Guaranteed paid internship with theNorthampton Employment Promise.
• HP Laptop and software included with this course.

Course Details

The advertising industry has been transformed by the digital and social media revolution. From start-ups to big businesses, from social enterprises to charities and the public sector, this discipline offers careers in a wide range of industry sectors.

Experiences are at the heart of this degree. As well as regular guest speakers and industry visits, we work on real projects with real marketing budgets, operating as a marketing department from the first year. Typically you will be set a brief and then develop and pitch your concept. You will work within brand guidelines, often appointing suppliers, like photographers or design agencies, to deliver your project.

Our final year Advertising and Digital Marketing Students took a break from their usual studies and worked alongside the University of Northampton Marketing department for a week. Find out how they got on when they took over the University’s social media platforms in a ‘Student Takeover’, gaining valuable hands-on experience.

Professional Bodies

Elements of this course are recognised by The Chartered Institute of Public Relations and The Market Research Society.

Advertising students are taking part in a challenge to design and produce a full body promotional wrap on a black taxi cab to advertise their degree course and the University of Northampton by using case studies of current students. To find out more, check out the story of the BA Advertising & Digital Marketing Taxi Wrap project.

As a student on this course, you will also have the opportunity to join our study trip to New York. Networking and going behind-the-scenes with advertising and marketing professionals, at businesses large and small e.g. an investment bank on Wall Street and a film production company in Manhattan. The New York study trip is optional and the cost in previous years has not exceeded £1000 for flights and accommodation. Students normally allow an additional £200 for their expenses. An additional cost to consider for this programme would be project printing costs. In previous years this has not exceeded £100 per year. Check out our New York trip Pinterest board.

In addition to providing great learning experiences, this course examines the fundamental areas of thought leadership in advertising and marketing communication. A good grounding in branding, public relations and digital marketing will underpin your future career. You will study all the elements of marketing communications including interactive and e-marketing, sales promotion, marketing research and sponsorship. You will learn about the theory and practice of the tools and obtain the skills required to work in the industry, on both the client and the agency side. Creativity is of critical importance to communications, and you are taught an appreciation of creativity to enable you to recognise good work, and also techniques to develop your own creative skill set.

Advertising, particularly when executed via digital media channels is more measurable than ever before. The availability of what the industry calls ‘Big data’ to analyse what we consume, see, buy, think, like and believe means that research metrics will inform every marketing campaign. You will also develop the skills to work with customer insight information.

Methods of Learning

If you are studying this course you can expect taught study to be a combination of lectures, seminars and workshops, usually for 12 hours per week. We recommend that you spend 24 hours per week in self-directed study time.

Assessments

A variety of individual and group-based assessments are used including reports, presentations, posters, e-portfolios, projects, client briefs, multiple-choice tests and examinations.

Scholarships

EU and International Scholarships

We’re committed to offering the opportunity to study in the UK to the best and brightest students from around the world.

TD Lewis Scholarship

The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,000.  This scholarship is awarded on educational excellence…

The Chancellor's Fund

The Chancellor’s Fund is a bi-annual fund providing students with awards of between £100 and £1,000. You must be a current student to apply.  The…

Wilson Endowment Scholarship

The Wilson Endowment Scholarship provides a £1,500 scholarship to undergraduate students from the Northamptonshire area. The endowed scholarship was donated in memory of Mr Lynn Wilson,…

Entry Requirements

Standard entry requirements apply to this course. A typical offer is around BCC at A Level or DMM at BTEC.

For information on how to apply to study with us, please see our How to Apply page.

Foundation Study Framework Entry Requirements

Admission to this course is normally DEE at A Level or MPP at BTEC. However, we would also like to hear from you if you have professional or industry experience instead, a range of other qualifications or self-developed subject knowledge that relates to the programme you wish to study.

English Language Requirements

All International and EU students applying for a course with us must meet the following minimum English language requirements:

• IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands
  for study at undergraduate level

For information regarding English language requirements at the University, please see our IELTS page.

University of Northampton Highlights

University of Northampton Average Tuition Fees And Other Expenses

For all the prospective candidates for the institute, an estimated cost of living in the UK is as cpmipield below.

University of Northampton Tuition Fee

The tuition fee varies from one course to another. Following are some of the popular courses along with the tuition cost:

University of Northampton Undergraduate Courses 

University of Northampton Graduate Courses 

University of Northampton Cost of Attendance

Basic list of expenses apart from tuition fee are as follows:

University of Northampton Application Process

Basic Admission Requirements

1. Certified transcripts of high school/college/university
2. One reference required
3. Statement of Purpose depicting the interest of the applicant in the chosen course
4. MBA applicants must also have a proof of work experience
5. Arts and design applicant must also submit their portfolio 

The outcomes of the English proficiency tests taken by all of the international applicants. IELTS, TOEFL iBT, and Pearson PTE are acceptable tests. The minimal IELTS scores needed to get admitted are as follows:

Additional Requirements

1. An overseas student who has been accepted must pay the GBP 5,000 deposit fee before the university would issue them a CAS (Confirmation of Acceptance for Studies).
2. Other documents for the visa application process are:

• Passport
• UK visa history form
• Proof of financial support