About BA (hons) Advertising in University of East London (UEL)
The world is filled with advertising. From street billboards to TV catchphrases, from the back of newspapers to the front of football shirts, from internet pop-ups to… well, anywhere with an empty space to fill. It’s a huge, rich part of our everyday life and cultural experience – and it’s changing fast.
At the University of East London, we offer you a unique insight into this exciting, swift-moving world. You’ll learn all about the advertising industry: what it does, how it works and how it’s changing in relation to the world that it shapes and that helps shape it.
You’ll learn about branding, market research techniques and digital media production, and take a detailed look at how today’s consumer society works.
Guided by industry experts, you’ll have the best chance not just to study but also to learn while at work in this ever-expanding industry.
You’ll be involved in work placements and consumer research projects. We’ll give you the chance to study everything from promotional media practices to photography and cultural theory while you also learn the best media and digital production skills.
If you don’t meet the entry requirements for a BA, you can study this course as an ‘extended’, four-year programme. In your first year, you’ll take a foundation year which prepares you for a successful transition to the BA course.
Advanced entry
If you have one of the following, you may be considered for entry with Advanced Standing
- HSC (year 12) / Intermediate Exam for Class XII
60% or above
- A 3 or 4 year technical diploma with grades of 55% or above
- 2 years of a Bachelor's degree in a relevant subject
- An Edexcel HND
Undergraduate standard requirements
The English language entry requirement for undergraduate (Bachelor's) course is a minimum IELTS score of 5.5 or 6, or equivalent, depending on the course and year or level of entry. The specific requirements for your chosen course, including individual component scores, will be outlined as one of the academic conditions if you are made an offer.
Undergraduate degree courses
To study for an undergraduate degree, you are normally required to have completed the SSC (Year 10) with good grades and HSC (Year 12) with 60% or above.
University of East London (UEL) Highlights
| Application Portal |
Direct from the international page of the school website or via UCAS |
| Application Fee |
UCAS applicants pay 20 GBP to 26 GBP while the direct application is free |
| Mode of Payment |
Bank transfer or banker's draft, online payment, credit or debit card |
| Academic Calendar |
Semester-based |
| Intake Seasons |
September and March |
| Work Experience |
Work experience not required but optional for some courses |
| Financial aid |
Discounts and scholarships |
University of East London (UEL) The Average Tuition Fees And Other Expenses
The following are the categories of the tuition fee payable by the students
| Study Level and Course |
Tuition fees Per Annum (GBP) |
| Undergraduate courses |
12,700 |
| Postgraduate courses |
12,700 (M Arch Architecture only) |
| 2 Year Master's with industrial placement |
13,920 + (placement fee of 3,500 GBP) |
| 2 Year Master's with industrial placement (Professional services) |
13,680 + (placement fee of 2,000 GBP) |
| MBA |
15,000 |
| MBA with Placement |
15,000 + (placement fee of 3,-000 GBP) |
The total estimated annual cost of attendance for the 2020/2021 academic session is as presented on the table below:
| Fees |
Undergraduate (GBP) |
Postgraduate (GBP) |
| Tuition |
12,700 |
12,700 – 18,000 |
| Living Cost (Accommodation, Medical Insurance, Meal, Books, etc) |
15,180 (1,265 per month) |
15,180 (1,265 per month) |
| Total |
27,880 |
27,880 – 33,180 |
Note: The cost stated above is just an estimate as the actual cost of living depends on the lifestyle of the students.
International students offered admission are required to pay tuition fee deposit. The deposits are:
- Undergraduate – 4,000 GBP
- Postgraduate – 3,000 GBP
- MBA – 5,000 GBP
