About Msc International Marketing in University of Dundee

The MSc International Marketing degree is one of our conversion degrees. As well as welcoming students from business backgrounds, our conversion degrees are also open to students who have not studied business as part of their undergraduate degree.

Marketing as a business discipline has changed significantly over the last decade, primarily due to the ever developing range of social media channels available, to target, communicate and engage with international customers. Despite this constant change, the basic founding principles of marketing remain the same and are as important as ever. Focussing on the customer. Understanding, responding and adapting to their needs, influencing their buying behaviour, their wants and desires. We have designed these degrees to focus on the underlying principles of marketing as well as covering up-to-date marketing channels, tools and strategies which you will use as a professional marketer.

As with all of our MSc conversion degrees, we provide you with a choice of options and a flexible approach to study. We have developed a solid understanding of what students want to study in the area of marketing so we have designed a number of key specialisms following on from the primary International Marketing degree. 

Available Degree Specialisms with MSc International Marketing

There is also extensive opportunity to choose a specialism to go alongside your International Marketing degree. This gives you the opportunity to study an area that suits you and your career preferences. These specialisms, often referred to as “pathways” are as follows.

• MSc International Marketing and Branding – this option is for you if you want to specialise more into the world of branding. A key component of marketing which can be mis-understood and mis-interpreted, branding looks at the totality of an organisation’s approach and engagement with its customers and wider stakeholders. Focussing on the visual, written, strategic and consistent approach to the way companies are seen and understood.

• MSc Digital and Social Media Marketing – without any doubt, the social media tools and strategies of marketing have experienced the most radical change in the last few years, completely transforming the way that organisations around the world communicate, interact and respond to their customers and consumers. This rapid pace of change shows no sign of stopping and marketing professionals need to understand the benefits and challenges social media platforms can offer organisations, whilst also understanding how the basic principles of marketing still relate to these modern technologies.

• MSc International Marketing and Management – marketing is a key area of a business that has senior representation on the boards and management groups of the biggest organisations. Marketing professionals need to understand the techniques and underlying principles required to manage teams, budgets, projects, strategy, and business change. Professional marketers need to influence business strategy at the highest level and drive teams of staff and external agencies to achieve results.

• MSc International Marketing and Finance – understanding the finances of a business are essential for success. This degree option covers a number of areas, through both core and optional modules, such as global financial markets, corporate finance, risk analysis, international business finance. Professional marketers who have a solid understanding of business finances are attractive to businesses, especially those that can deliver greater results, for less. 

The pathway specific modules allow you to tailor your programme of studies to suit your needs for future professional or academic development.

Careers

At the University of Dundee our master's courses prepare you for a successful career, wherever in the world you plan to work. We are confident that we have created a range of Marketing degrees that will suit your needs, regardless of which area you wish to specialise in.

A career in marketing is about being adaptable, forward thinking and creative. It's also important to have a strong understanding of business. 

Academic qualification equivalents

• Bachelor’s degree with 55% or above considered from University of Delhi, University of Mumbai, University of Calcutta, IITs and IIMs (considered equivalent to a UK 2.1 degree)

  Bachelor’s degree with 60% or above required from other institutions (considered equivalent to a UK 2.1 degree)

  A Bachelor’s degree with 50% or above may be considered comparable to a UK 2.2 degree.

English language requirements (one of the below):

• IELTS: The requirement for most undergraduate and postgraduate degrees is IELTS 6.5 overall with a 6.0 in writing and 6.0/5.5 minimum in the other three components.
• TOEFL (iBT): 88 overall, including at least 21 in Listening, 20 in Reading, 20 in Speaking, 23 in Writing.
• PTE: 62 overall, including at least 56 in all four skills

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