About Business Economics With Marketing Bsc (hons) in University of Dundee

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world.

You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context.

In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets.

The main difference between our BSc and MA comes in the first two years. The BSc (Hons) option is for you if you want to study more business-specific subjects. You will focus on business, management, marketing, economics, and finance related core modules.

Career

A range of business-related careers will be open to you, in marketing, finance, administration, statistics, sales, logistics, and human resources. You could work in economics and finance based roles, such as:

• investment management
• insurance
• banking
• accountancy

Academic qualification equivalents

• Students must have good results (60% overall) in the CBSE, ISC or leading state board XII Standard exams.

English language requirements (one of the below):

• IELTS: The requirement for most undergraduate and postgraduate degrees is IELTS 6.5 overall with a 6.0 in writing and 6.0/5.5 minimum in the other three components.
• TOEFL (iBT): 88 overall, including at least 21 in Listening, 20 in Reading, 20 in Speaking, 23 in Writing.
• PTE: 62 overall, including at least 56 in all four skills

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