About Marketing, BA (hons) in University of Central Lancashire (UCLAN)

The BA (Hons) Marketing course is a fully up-to-date course that allows you to immerse yourself in the very latest thinking and practice within the exciting world of marketing. The design of the course has been informed by the research expertise and industry experience of the Course Team, as well as by consultation with the marketing, advertising and media industries nationally and internationally.

The course delivers a comprehensive set of modules providing the skills required to practise marketing with confidence and flair. The course structure provides the opportunity to tailor your course to fit your interests and career aspirations, with streams dedicated to consumer psychology/branding, digital marketing and marketing communications.

You may select the option of a year in industry with a marketing placement in the UK or abroad. Alternatively, you can spend your sandwich year studying at a foreign university. The course offers the opportunity to learn a foreign language. This would prepare you for a study abroad year, but would also significantly enhance your communications skills within the global marketing industry.

Real-life agency work or an internship experience in your final year provides you with essential practical marketing experience that will give you a competitive edge in the graduate job market.

The course offers a stimulating blend of marketing theory and real-life applied marketing, preparing you for working in an agency or an in-house marketing department. Importantly, the course recognises the current strong trend towards self-employment and provides the skills set for a self-employed marketer. The course provides a learning environment where students can develop into responsible marketers, who appreciate the impact of marketing upon a range of stakeholders and who are fully aware of issues associated with corporate social responsibility and sustainability.

Guest lectures, case studies and engagement with businesses will present you with applied marketing from day one in order to bring theory to life. In recent years, students have visited agencies and businesses all over the UK, Sweden and China in order to experience marketing practice first-hand.

• Optional 30-week paid placement in industry available, with our support to help you find a position and develop your practical skills.
• The flexibility of the course and range of option modules available allows you to customise your degree to match your career aspirations and provide you with industry-tested skills.
• Real-life agency work or internship experience in your third year provides you with practical experiences that provide a head start in entering the job market after graduation.

EXCITING OPPORTUNITIES

We place great emphasis on preparing students for the workplace. Some assignments feature briefs from real companies. Visits are organised to companies and marketing practitioners share their expertise during guest lectures on campus. The optional placement year provides the opportunity to obtain a prolonged period of work-experience and in the final year you will have the option of completing either an internship module or a module where you experience working within an agency environment.

You may choose to study your second year of the course at a foreign university. Alternatively, you may spend your third year as a ‘sandwich year’ studying abroad, before returning to UCLan to complete your final year of study. The School organises a range of international field trips, with China being a prominent destination. Trips are also organised to European destinations, including the UCLan Cyprus Campus. The Preston Campus in itself offers an international experience with students and staff from all over the world!

The course prepares you for working for a marketing agency, joining the in-house marketing team of an organisation and even setting up your own marketing business.

INDUSTRY LINKS

This course is an ideal starting point if you wish to pursue a career within marketing. You will be able to benefit from the School’s strong business network of local and national businesses. Throughout the academic year, there is a continuous programme of guest lectures and workshops providing relevant industry insight. There is also the opportunity for students to engage in networking with industry practitioners. The course offers a number of modules and options with the opportunity to gain practical experience working on real marketing projects within an agency or internship environment. In addition, you have the opportunity to work towards professional body qualifications along with your course.

LEARNING ENVIRONMENT AND ASSESSMENT

A 3 year degree qualification typically comprises 360 credits and each 20 credit (a standard module) equates to 200 hours of study, which comprises of a mixture of lectures, seminars, tutorials, practical sessions and independent study. Independent study is an important aspect of your degree course. The exact combination of study time will be detailed within your module descriptors, and will depend on your option choices.

FACILITIES

The Lancashire School of Business and Enterprise’s state-of-the-art Greenbank and Brook Buildings offer a comprehensive range of study, learning and social facilities.

The assessment strategy is highly creative and includes portfolio of blogs; group video case study; website production; reports; oral presentations; group assessments; essays; illustrated guide; campaign plan; workplace journal; research proposal; group pitch and tackling digital marketing creative briefs from industry. In your final year, you will have the opportunity to undertake an independent company project/dissertation. There are no examinations on the course.

58% from listed boards (The All Indian Senior School Certificate awarded by the Central Board of Secondary Education (CBSE), or The Indian School Certificate (ISC) awarded by the Indian Council for School Examinations (ICSE), or a recognised Indian State Education Board, such as the West Bengal, Tamil Nadu, Maharashtra and Karnataka Education Boards
60% from other boards, not listed above
Where a specific subject is required for entry to the degree programme, 58% must be achieved in this subject
Pre-University Certificate, Government of Karnataka can be considered – send to tutor – evidence from Govind included in entry requirements folder
3% margin to be considered by UCLan staff based on reputation of institution, work experience etc

65% in Year 12 English *
Or
65% average grade in Year 11 and Year 12 English provided Year 12 is not below 60%
Or
Standard English language requirements – IELTS 6 or equivalent

University of Central Lancashire (UCLAN) Highlights

University of Central Lancashire Average Tuition Fees And Other Expenses

Preston is officially the cheapest city in the UK for students. The following are the categories of the tuition fee payable by the students.

The total estimated annual cost of attendance for the 2020/2021 academic session is as presented on the table below: