About Digital Marketing, BA (hons) in University of Central Lancashire (UCLAN)

BA (Hons) Digital Marketing is an exciting course, which looks to challenge you with a forward-thinking curriculum that will future-proof graduates in the ever-changing world of digital marketing.

A flexible course and range of module options allows you to customise your degree and specialise your learning for your chosen career path, digital, content and SEO.

Real-life agency work or internship experience in your third year provides you with practical experiences that will give you a head start in entering the job market after graduation.

You may select the option of a year in industry with a marketing placement in the UK or overseas. Alternatively, you can spend your sandwich year studying at a foreign university. The course offers the opportunity to learn a foreign language. This would prepare you for a study abroad year, but would also significantly enhance your communications skills within a global marketplace.

We offer you an exciting blend of real-life experience underpinned by academic rigour to make you ready for the industry, be that in an agency, in-house or setting up as your own boss. We aim to produce industry-tested marketers who are enterprising, responsible and ethical.

Using guest lectures, case studies and engagement with the digital businesses you will engage with the digital industry from day one in order to bring theory to life. In recent years students have visited agencies/businesses all over the UK, Sweden and China in order to experience marketing practice first-hand. You will be given the latest tools to do the job in a skilful balance of creative and technical modules.

• The mix of theory and practical experience equips you with a grounded understanding of digital marketing that prepares you for a career in the real world.
• A flexible course and range of module options allows you to customise your degree and specialise your learning for your chosen career path.
• Real-life agency work or internship experience in your third year provides practical experiences that give you a head start in entering the job market after graduation.

EXCITING OPPORTUNITIES

We place great emphasis on preparing students for the workplace. Some assignments feature briefs from real companies. Visits are organised to companies and marketing practitioners share their expertise during guest lectures on campus. The optional placement year provides the opportunity to obtain a prolonged period of work experience and in the final year you will have the option of completing either an internship module or a module where you experience working within an agency environment.

You may choose to study your second year of the course at a foreign university. Alternatively, you may spend your third year as a ‘sandwich year’ studying abroad, before returning to UCLan to complete your final year of study. The School organises a range of international field trips, with China being a prominent destination. Trips are also organised to European destinations, including the UCLan Cyprus Campus. The Preston Campus in itself offers an international experience with students and staff from all over the world!

The course prepares you for working for a digital marketing agency, joining the in-house marketing team of an organisation and even setting up your own digital marketing business. The possibilities are truly endless, with marketing being of key importance to every profit-making and not-for-profit organisation alike.

The course offers a progression route to further academic study at postgraduate level, which may be a master’s degree or a Doctoral qualification.

The opportunity for students to move between the apprenticeship and undergraduate programmes is also available.

FACILITIES

The Lancashire School of Business and Enterprise’s state-of-the-art Greenbank and Brook Buildings offer a comprehensive range of study, learning and social facilities.

Creative assessment strategy includes portfolio of blogs; group video case study; website production; reports; oral presentations; group assessments; essays; illustrated guide; campaign plan; workplace journal; research proposal; group pitch and tackling digital marketing creative briefs from industry. In your final year, you will have the opportunity to undertake an independent company project/dissertation. There is only one optional exam for one optional final year module.

58% from listed boards (The All Indian Senior School Certificate awarded by the Central Board of Secondary Education (CBSE), or The Indian School Certificate (ISC) awarded by the Indian Council for School Examinations (ICSE), or a recognised Indian State Education Board, such as the West Bengal, Tamil Nadu, Maharashtra and Karnataka Education Boards
60% from other boards, not listed above
Where a specific subject is required for entry to the degree programme, 58% must be achieved in this subject
Pre-University Certificate, Government of Karnataka can be considered – send to tutor – evidence from Govind included in entry requirements folder
3% margin to be considered by UCLan staff based on reputation of institution, work experience etc

65% in Year 12 English *
Or
65% average grade in Year 11 and Year 12 English provided Year 12 is not below 60%
Or
Standard English language requirements – IELTS 6 or equivalent

University of Central Lancashire (UCLAN) Highlights

University of Central Lancashire Average Tuition Fees And Other Expenses

Preston is officially the cheapest city in the UK for students. The following are the categories of the tuition fee payable by the students.

The total estimated annual cost of attendance for the 2020/2021 academic session is as presented on the table below: