About Marketing Management, Msc in University of Aberdeen

This programme is accredited by the Chartered Institute of Marketing, the leading professional body for marketers worldwide. It offers you the opportunity to gain a professional qualification that is highly sought after by employers and the course content is designed to ensure you will be fully equipped to take advantage of the best opportunities for a successful marketing career. You will develop advanced knowledge of marketing strategies, principles, models, theories and practices, and pick up a practical skill-set that is directly applicable to the workplace across a wide range of sectors.

Our 'conversion' Master's can be completed in a single year, from any undergraduate discipline, and offers all the elements of a high-level Master's degree within an innovative and stimulating course structure. Our approach to learning ensures that our MSc in Marketing stays current with industry developments. The programme is built around the very latest marketing research insights into what employers need, current expert thinking and real-world practical experience.

How You'll Study

The nine modules that you will study use a mix of highly effective learning techniques from modern to traditional, including small-group workshops, lectures, computer-based simulations, interpersonal role-plays, negotiating workshops and marketing pitch presentations. Furthermore, all assessments are based on a portfolio of work-related assignments and your final dissertation/project. There are no exams, just intensive real-world learning that helps you to gain the relevant knowledge, quickly and effectively.

Learning Methods

• GROUP PROJECTS
• INDIVIDUAL PROJECTS
• LECTURES
• SEMINARS
• TUTORIALS

Why Study Marketing Management?

The skills you gain, such as the ability to interpret complex information, solve problems and work to deadlines will help open doors into a marketing career. Practical skills are central to the programme. You will learn to diagnose problems accurately and solve them creatively, while gaining the industry awareness you'll need to impress recruiters. You will learn how to:

• Appraise the marketplace for opportunities and threats
• Understand the role of marketing within an organisation
• Interpret, apply and adapt marketing theories for use in practical settings
• Think creatively to scope, refine and deliver practicable marketing solutions
• Translate marketing ideas, theories and plans into practice

Careers

If you are looking for a challenging and exciting career in business that combines an entrepreneurial attitude with a results-driven, hands-on approach, then this is the programme for you. Marketing is a core discipline in virtually every organisation, both commercial and public, and our Master’s degree has been designed to prepare you for a wide range of management roles in areas such as advertising, branding, CRM, marketing, and market research.

Academic qualification equivalents

• A score of 50 - 70% from a well ranked public institution is considered comparable to a UK 2.2

English language requirements (one of the below):

• IELTS       :     Overall - 6.5     with: Listening - 5.5; Reading - 6.0; Speaking - 5.5; Writing - 6.0
• TOEFL     :     Overall - 90      with: Listening - 17; Reading - 21; Speaking - 20; Writing - 21
• PTE          :     Overall - 62      with: Listening - 51; Reading - 54; Speaking - 51; Writing - 54

University of Aberdeen Highlights

University of Aberdeen Tuition Fees And Other Expenses

Aberdeen manages to provide a fixed fee structure throughout the program for international students so that they can project the amount in advance.

• The undergraduate arts fee starts from £17,200 and for sciences, it’s around £19,700.
• The postgraduate fee is variable and depends upon the degree chosen and discount of around 20% can be availed by Alumni of college
• For Undergraduate arts degree annual fee is of £ 17,200 which adds up for £68,800 and for engineering it is £19,700 and a total of £78,800.
• As per the calculation done by college the minimum cost of living in the U.K which covers all the basic expenses is around £1,000.

Aberdeen University Cost of Attendance

Aberdeen manages to provide a fixed fee structure throughout the program for international students so that they can project the amount in advance. Details for 2021-2022 academic session are tabulated below: