About Communication, Advertising And Marketing Bsc (hons) in Ulster University

The broad aim of the CAM degree is to develop an understanding of communication and to help you make use of this in developing a detailed awareness and insight into particular professional communication contexts. More specifically, you will: develop a practical awareness of the business context within which the communications industry operates; develop a working knowledge of advertising, public relations and marketing practice; develop a critical awareness of a range of methods of communication research; acquire knowledge and understanding of interpersonal communication; acquire knowledge and understanding of the role of language, both spoken and written; explore the implications of ongoing developments in digital communication for both communication theory and practice.

You will also be given the opportunity to develop a range of applied skills including: communication skills; group work skills; organisational skills; design skills; and information technology skills.

The CAM degree is widely recognised and highly regarded by the Communications industry in Northern Ireland and beyond. It offers lots of opportunities to put your communicaiton and other applied skills into practice. One such initiative is the Publicity Association of Northern Ireland (PANI) Advertising Student Workshop competition. The workshop allows CAM students to work with Graphic Design students to respond to an advertising brief and to create a winning ad campaign. Students work in teams of around six and are assigned a mentor agency. Around six advertising agencies come on board, representing the most prominent advertising professionals in Northern Ireland. The CAM course team hopes that PANI will continue to support this tremendously valuable initiative.

Another important feature of the course is the option to undertake a work placement in third year, although the course can be completed in three years.

At the School of Communication and Media we understand the importance of communication to personal and professional success. Communication is core to all of the subjects we offer, so no matter what course you choose, you will learn how to become a more effective communicator.

Employers consistently list ‘effective communication’ as the most desirable skill when recruiting. It’s therefore not surprising that many graduates from our Communication programmes enjoy senior roles in the public, private and not for profit sectors. While you may not know our graduates, you will certainly be familiar with the organisations they work for!

Academic qualification equivalents

• Students who have successfully completed Standard XII examinations will be considered for entry onto our undergraduate degrees across the full disciplinary spectrum.

English language requirements (one of the below):

• IELTS :6.0 overall including 5.5 in all elements
• TOEFL IBT: 80 overall including R=18, L=17, S=20, W=17
• PTE: 56 R, L, S, W = 51

Ulster University Highlights

Ulster University Average Tuition Fees And Other Expenses

If you are an aspirant of the Ulster University, an estimated budget is the first thing that you must be planning after having made up your mind of applying at the institute in the upcoming session. For your ease, a list of expenses for international students in the UK is as compiled below.

Tuition Fee

Since fee for various courses at the institute varies, a tabulated description of fees for some of the courses is as follows:

For Full-Time Courses:

Postgraduate Studies

Cost of Living

Other expenses that you might want to consider apart from basic tuition while planning your financial budget is as mentioned below. Note that the amount is not university specific but general in nature.