About Digital Marketing BA (hons) in Robert Gordon University
This course is the only BA (Hons) Digital Marketing degree course available in Scotland. It will provide you with the relevant knowledge and skills to design, deliver and evaluate digital marketing strategies and campaigns, in preparation for a successful career in the industry.
You will be introduced to a wide range of technologies and techniques, providing you with an overview of the digital technology landscape and strategic marketing principles of today. You will have the opportunity to use these skills in real-world projects, building a portfolio of practical digital outputs for your CV, through placement and live agency projects.
The technical skills you build are globally applicable and in high demand, the modules you study address strategic and theoretical issues that draw on international case studies.
With a strong industry influence, and a curriculum that embraces a global outlook, you will develop a unique skillset that prepares you for an increasingly dynamic and creative range of careers, with demand both locally and internationally.
Academic qualification equivalents
- The Standard Indian XII (10+2) examinations from CBSE, CISCE or State Boards of Higher Secondary Education are acceptable for admission to our Bachelor degree programmes.
An average mark of 70 - 85% or higher (best of 5 academic subjects) in the Standard Indian XII Higher Secondary School certificates awarded by the central boards (CBSE, CISCE) or a state board, or equivalent, with 75% or higher where subject requirements are stipulated (comparable with Grade B at A Level).
English language requirements (one of the below):
- IELTS: 6.0 with minimum of 5.5 in all four elements of the test
- TOEFL iBT : 80 with minimum marks as follows: Listening - 17,Reading - 18,Speaking - 20
Writing - 17
- PTE:56 overall with minimum of 51 in each component
Robert Gordon University Highlights
| University Type |
Public University |
| Campus Setting |
Sub-urban |
| Establishment Year |
1992 |
| Graduate Job Rate |
97.6% |
| Student-Teacher Ratio |
18:1 |
| Total students |
16,000 |
| Undergraduate students |
11,000 |
| Postgraduate students |
5,000 |
| Endowment |
£1.9 million |
| Cost of Attendance |
23,460 Pounds |
| Applications Accepted |
Online |
| Work-Study |
Not Available |
| Intake Months |
January and September |
| Mode of Program |
Classroom and online |
Robert Gordon University Cost of Attendance
| Cost |
Amount per annum (GBP) |
| Tuition fees |
16,650 |
| Housing |
3,600-7,200 |
| Food |
840-2400 |
| Miscellaneous |
880-2,280 |
| Books and supplies |
240-540 |
| Total |
22,214-29,070 |
Note: The cost of attendance given above is just an estimate. Costs may differ due to the student's choice of accommodation, program, level, nationality, social activities, or lifestyle.
