About Digital Marketing Msc in Middlesex University

Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice; as well as the latest frameworks to plan, implement and evaluate digital marketing activity.

Why study MSc Digital Marketing at Middlesex University?

This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and a residential week with industry professionals. There is also the opportunity to incorporate a 6 month industry placement into your learning, enhancing the opportunity to integrate theory and practice.

What you will study on the MSc Digital Marketing?

The course begins with the fundamentals of digital marketing to ensure you gain a holistic understanding of digital marketing strategy, emerging trends and technologies, and digital marketing in a wider context. From here your path can be defined by your interests and career needs, with optional modules of which you will select four.

If you are looking for an insights route you can explore areas such as consumer psychology and digital analytics, for a more creative path there is the opportunity to engage issues of content, PR and advertising, while for the strategically minded marketing management and entrepreneurialism in the digital sector would be of interest. The course ends with a dissertation, allowing you to explore in depth a digital marketing topic of your choice.

How will the MSc Digital Marketing be taught?

The course features a number of different modes of learning that help enhance your understanding of the subject. These can range from traditional lectures and seminar sessions where you will engage with concepts and theories, explore key questions and carry out tasks such as devising and analysing marketing activity. You will also engage in sessions in a computer lab and take part in a residential to enhance understanding of practice issues.

You'll also have the opportunity to take part in our residential trip and gain a global insight and wider understanding of organisational perspectives outside London. You'll meet current marketing teams and hear from their directors and heads of departments during in-depth presentations and tours. You'll also explore contemporary themes of marketing and apply practitioner-based thinking to a variety of organisational areas.

We accept the equivalent of the below qualifications from a recognised overseas qualification.

• Normally a second class honours degree or above in any discipline awarded by a UK University or a recognised overseas institution.
• A professional qualification of an equivalent standard is acceptable
• You are welcome to apply if you do not have a formal qualification but have extensive marketing experience.

Middlesex University Highlights

Middlesex University Average Tuition Fees And Other Expenses

Middlesex University International Student Admissions

Middlesex University accepts students from all around the world and currently has over 160 international partnerships.

Application fee: 40 GBP

Academic Documents:

• Transcripts and certificates of all the educational institutions previously attended by the applicant.
• References
• CV or Resume
• Personal statement
• Language proficiency test scores
• Interviews, portfolio and auditions might also be required for some courses.

The transcripts must be either copy of the original documents on letter headed paper or with a stamp from the academic institution. Applicants must provide their permanent details like post address or email address. If applicants are looking for a research degree, they must also include a research proposal along with their application. This must outline their research plans and highlight which is of research interests them.

English Proficiency Test Score Required for International Students

The applicants whose native language is not English are required to submit one of the following test scores to Middlesex University. The minimum test scores required for both UG and PF courses are as follows:

Visa Process for International Students

• All international applicants need to have the Tier 4 visa clearance for six months.
• Applicant must be at least 16 years old in order to apply for a Tier 4 visa.
• Financial and documentation requirements need to be fulfilled by the applicant.
• Passports, travel documentation and a tuberculosis test result are required when applying for Tier 4 visa.
• A minimum of 40 points are required for Tier 4.
• Out of these 40 points, 30 points are for a valid CAS from a Tier 4 sponsor, which will be Middlesex University.
• 10 points are for financial means for college tuition, living costs and application fee.
• A CAS (Confirmation of Acceptance for Studies) is sent to the applicant when he/she is admitted at the university.
• This CAS contains a reference number that must be stated on the visa application form.
• The validity of the visa depends upon the duration of the course taken by the applicant.