About Msc Digital Marketing Communications in Manchester Metropolitan University

Overview

The way we communicate, advertise to and reach customers has changed dramatically in the digital age. This new area of marketing is rapidly expanding and opportunities for employment are growing all over the world.

Accredited by the Institute of Data and Marketing, this is a specialist course designed to develop your knowledge and skillset in evidence-based, applied digital marketing strategy and campaign planning. We welcome students from all over the world, who have a passion for digital and want to develop their professional practice and enhance their marketing career prospects.

You’ll develop your knowledge and skills through a mix of collaborative teaching and group workshops with industry-skilled, research-active academics, live client briefs and specialist guest lectures.

The latest insights from industry

This course is designed around the latest advancements in the digital environment with units that allow you to develop specialist digital marketing skills sought after by employers.

Taught by experienced digital experts, you’ll gain unique insights and the vital skills needed to succeed in this rapidly expanding sector.

A world of opportunity

Outside the course, our internship and networking opportunities will offer you the chance to put your skills to the test and to make valuable contacts.

Whatever your preferred career direction, in-house, agency or freelance, studying with us will help you find your passion and ensure you have the knowledge and skills to succeed as a strategic digital marketer.

Features and Benefits

• An accessible masters degree – Suitable whatever your level of marketing experience.
• Triple crown - study in a Business School that has prestigious triple accreditation from EQUIS, AACSB and AMBA.
• Industry connections – Learn from our team of experienced marketing professionals and take advantage of their links within the global digital and social media community.
• Study in Manchester – one of the UK’s most exciting digital cities is packed with creative companies on the lookout for talented graduates.
• No Exams – Finish your degree without taking pressurised exams. Assessment is 100% coursework.
• Applied learning - Put your newly acquired digital skills into practice working on a live client brief. You’ll gain real-world experience and begin building your professional portfolio.
• Internships – Explore internship opportunities with agencies and industry partners in the region. This allows you to test possible career paths and build your work experience.
• Employability – Graduate with an industry recognised qualification that will allow you to compete for wide range of senior roles in the digital environment.
• Academic expertise - you will taught by experienced academics, in the fields of research, analysis and publication. 

Career prospects

By the time you graduate, you’ll have developed valuable skills and the critical knowledge to succeed in this exciting, constantly evolving industry.

Digital marketing now touches most sectors. Employment opportunities are expanding globally. Finding roles as a digital marketing executive, digital brand manager, social media or digital account executive or manager, or as a content creator or manager are just some of your options, you’ll also be able to explore roles in exciting new areas of this industry such as:

• CRM technology
• Marketing automation & optimisation
• Programmatic marketing
• Digital marketing consultancy

High-level operational and strategic planning roles could also be within your reach, where you may work on evolving digital campaigns. With your newly acquired knowledge and skills, you will also be able to pursue a freelance career in digital marketing communications, or even create your own agency.

Our graduates are working in exciting roles all over the world, with companies including:

• BP
• The Co-Operative Bank
• McCann
• TBWA
• The Hut Group
• SE10 PR

Academic qualification equivalents

• Bachelor degree (awarded by a recognised university); or BA, BCom, BBA, BBM, BMM; or BE (Engineering), BTech.

English language requirements (one of the below):

• IELTS      :      6.5, with no component below 5.5 for MA or MSc.
• TOEFL    :      Overall score: 89 With no individual test score below:Listening: 17,Reading: 18,Speaking: 20,Writing : 17
• PTE         :       61, with no less than 51 in any section

Manchester Metropolitan University Highlights

Manchester Metropolitan University Average Tuition Fees And Other Expenses

• The estimated cost of attendance while studying in the UK depends on several factors like the program applied for, tuition fees, books and supplies, housing, dining, transportation etc.
• Estimated Tuition Fees for 2020-2021 academic session at Manchester Metropolitan University are:

• Tuition Fees for some courses can vary depending upon any additional cost such as field trips or expense of equipment.
• Tuition Fees for postgraduate research courses (Ph.D., MPhil, MRes) are categorized into 5 Tuition bands,
• Students can expect an average cost of living ranging from 7,500 - 8,500 EUR per year, based on the minimum expenses.