About International Business And Marketing - BA (hons) in Keele University

International Business will help you to appreciate the diversity of international work cultures and acquire the skills to help manage them. You’ll learn about the global business environment, international business strategies, supply chains and cross-cultural management. In Marketing you will learn how to plan and implement successful marketing strategies. There are exciting opportunities to explore branding and digital marketing and how to implement these in the context of international business. There’s also a firm grounding in the wider social context of organisation and a broad reflection on the ethics of business and marketing. The variety of optional modules available on this course will also enable you to further develop your skills and insights. 

Academic qualification equivalents

• Applicants must have passed from ISE - All India Senior School Certificate, from AISSC or CBSE boards: 75% and above in 12th grade or from State Board: 80% and above

English language requirements 

• IELTS :  6.0
• PTE: 59

Keele University Highlights

Keele University Living Cost

The living cost includes the cost of food, accommodations, transportation, etc. it is recommended that a student must be prepared to spend around £9,000 - £12,000.