About Business And Media - BA (hons) in Keele University

The Business Management and Media programme at Keele combines learning about the practicalities of business management with critical insights into the power of media. By looking closely at phenomena such as advertising and social networking, you will learn how these can influence individuals and societies. You will pay particular attention to how media, communications and creative practice works in the context of management, looking at how businesses operate in terms of marketing, finance and human resource management,
as well as how they interface with social, cultural and political contexts.

In particular, you will understand how businesses communicate with their audiences, and how they interact with, and even help to create, aspects of culture through branding, strategy and information management. 

Academic qualification equivalents

• Applicants must have passed from ISE - All India Senior School Certificate, from AISSC or CBSE boards: 75% and above in 12th grade or from State Board: 80% and above

English language requirements 

• IELTS :  6.0
• PTE: 59

Keele University Highlights

Keele University Living Cost

The living cost includes the cost of food, accommodations, transportation, etc. it is recommended that a student must be prepared to spend around £9,000 - £12,000.