About Msc International Marketing With Consumer Psychology in Heriot Watt University, Edinburgh

The MSc in International Marketing with Consumer Psychology provides insight into consumer behaviour against a background of international marketing concepts. 

There are eight taught courses, divided equally over two semesters, followed by an international marketing with consumer psychology dissertation in semester 3.  Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners. 

There are two sets of mandatory courses.  The first set provides the foundation in international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Marketing Metrics, Branding and Communications, Research Philosophy and Practice). The second set delivers insights into the application of psychology to marketing decision making (Introduction to Human Factors and Psychology for Marketing). 

Entry requirements

• A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.

Heriot-Watt University Highlights

Heriot-Watt University Average Tuition Fees And Other Expenses

International students applying through UCAS can find their exact tuition expenses by submitting the Fee Status Enquiry form. The cost of living will be determined by the course opted as well as the applicant's nationality. Edinburgh has a comparatively lower cost than other UK cities. Estimate cost of living on and off-campus for UK Campuses is tabulated below: 

Living in a rented flat may vary according to the type of accommodation and facilities being availed. The estimated monthly cost including food and travel is £923.