About International Marketing With Tourism & Events - Msc in Edinburgh Napier University

International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning basic principles of marketing, you’ll develop an appreciation of its practice in a global environment.

The MSc International Marketing with Tourism & Events route shares most of its content with the MSc International Marketing, but lets you specialise by studying modules in tourism or event management.

This course offers you the opportunity to study in two beautiful and cultured European cities – Edinburgh and Nice. You’ll be based in Edinburgh with an option to spend a trimester at the IPAG Business School in Nice, France.

This international experience will enhance your career prospects on completion of the course.

Course details

You’ll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans.

You’ll gain transferable skills such as formulating policy and project management, research, time management and presentation methods.

You’ll learn alongside other international students and be taught in English, so you don’t need to speak French to apply.

Your third trimester can be based in Edinburgh or Nice and there may be further opportunities to gain work experience in Nice, as IPAG offer internships.

Modules

• Strategic Brand Management
• Direct and Digital Marketing
• Case Studies in International Tourism
• Festival and Event Management
• Global marketing
• Intercultural Business Communication
• Principles and Practice of Marketing
• Research Methods
• Dissertation

You will be eligible to apply if you have gained one of the following:

• A bachelor general / pass (3 year) degree with 60% or above
• A bachelor special / honours degree (3 year) with 55% or above
• A bachelor degree (4 year) in a professional subject with 55% or above

IELTS (Academic)

6.0 overall, with no component below 5.5

TOEFL Internet Based Test

80 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing

Pearson’s Test of Academic English

56 overall with a minimum of 51 in each component

Edinburgh Napier University Highlights

Edinburgh Napier University Average Tuition Fees And Other Expenses

The table below shows the estimated cost of living in UK while attending the institute. The cost is presented annually and may vary according to the needs of individuals.

Edinburgh Napier University Application process

Application fee:

• Undergraduate: 13 GBP to 24 GBP
• Graduate: Not available

Supporting documents:

• Academic transcripts and certificates
• References
• English proficiency proof
• Personal statement
• CV or resume
• Interview or portfolio (if required)
• Copy of passport/visa
• Copy of CAS (if applicable)

Academic requirements:

• Undergraduate: Overall of 60% in Higher Secondary Certificate (HSC) or higher in the Intermediate (10+2) (XII Standard) or the international United Kingdom equivalent.
• Graduate: Bachelor degree or its equivalent

English Proficiency Test Scores 

For taught undergraduate and graduate programs, any one of the following test scores are required:

Due to the Covid-19 pandemic, other tests that are accepted by the university include TOEFL ‘At Home’ Test (same scores as of TOEFL iBT), IELTS Indicator (same scores as of TOEFL iBT), online Edinburgh Napier English Language Courses, Duolingo, and IELTS Academic tests taken more than two years but less than four years will be considered with the use of English language in work or education during that period playing a big role.

Duolingo test and its IELTS equivalent is shown below