International Marketing With Tourism & Events - Msc in Edinburgh Napier University, UK

International Marketing With Tourism & Events - Msc in Edinburgh Napier University

International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning basic principles of marketing, you’ll develop an appreciation of its practice in a global environment.

The MSc International Marketing with Tourism & Events route shares most of its content with the MSc International Marketing, but lets you specialise by studying modules in tourism or event management.

This course offers you the opportunity to study in two beautiful and cultured European cities – Edinburgh and Nice. You’ll be based in Edinburgh with an option to spend a trimester at the IPAG Business School in Nice, France.

This international experience will enhance your career prospects on completion of the course.

Course details

You’ll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans.

You’ll gain transferable skills such as formulating policy and project management, research, time management and presentation methods.

You’ll learn alongside other international students and be taught in English, so you don’t need to speak French to apply.

Your third trimester can be based in Edinburgh or Nice and there may be further opportunities to gain work experience in Nice, as IPAG offer internships.

Modules

• Strategic Brand Management
• Direct and Digital Marketing
• Case Studies in International Tourism
• Festival and Event Management
• Global marketing
• Intercultural Business Communication
• Principles and Practice of Marketing
• Research Methods
• Dissertation

Know more about Studying in UK

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Post Study Work Permit in UK	2 Year after graduation depending on the course.
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