About Marketing Strategy And Innovation Msc in City University London
Whether you want to break into marketing, start your own business, take over your family’s company, or just learn more about how to innovate new products and services, and create buzz and excitement around them, this strategic marketing course is right for you.
This strategic marketing master's course is specifically tailored for students with little or no prior marketing experience and study background.
It will qualify you to get your first professional marketing position, even if you have studied fine arts, medicine, business, or physics before. If you are looking for a degree that deepens your advanced marketing knowledge, please take a look at our other MSc courses or our MBA programmes.
Objectives
Some people equate marketing with advertising. Not you. You know that marketing is a multi-faceted business process involving creativity and innovation alongside analytical and strategic skills.
The MSc in Marketing Strategy and Innovation postgraduate programme gives you a sound understanding of the principles and state-of-the art practices of marketing.
You will acquire the latest knowledge on market research, customer analysis, innovation and design, brand management, advertising, digital and social media marketing, fashion brand management, storytelling, sponsoring, and many other current marketing topics.
Academic qualification equivalents
English language requirements (one of the below):
- IELTS :overall score of 7.0 with a minimum of 6.5 in writing and no less than 6.0 in any other section
- TOEFL IBT: overall score of at least 104 in a TOEFL iBT test with no less than 25 in the Writing section.
- PTE: overall of 68 with a minimum of 60 in writing and no less than 55 in any other section.
City University London Highlights
| University Type |
Public |
| Location |
London, England |
| Establishment Year |
1862 |
| Campus Setting |
Urban |
| Mode of Program |
Full-time/ Online |
| On campus accommodation |
Available |
| No. of campuses |
1 |
| No. of residence halls |
10 |
| % of international students |
26% |
| Total enrollment |
20,210 |
City, University of London The Average Tuition Fees And Other Expenses
- The tuition fee for international students varies depending on the choice of course.
- An estimated cost of attendance for City, University of London is tabulated below:
| Expense |
Estimated cost (in GBP) |
| Tuition fee (for undergraduates) |
19,000 - 25,500 |
| Tuition fee (for graduates) |
19,000 – 29,500 |
| Accommodation |
150-280 per week |
| Utility Bills |
10 per week |
| Food |
40-60 per week |
| Travels |
10-30 per week |
| Study Materials |
5-10 per week |
| TV license |
3 per week |
| Mobile and Internet |
10 per week |
| Entertainment |
20-50 per week |
| Miscellaneous |
20 per week |
