About Business With Marketing Bsc (hons) in City University London
The Business with Marketing pathway should appeal particularly to you if you see marketing as being central to an organisation’s strategy, and if you are interested in the broad range of activities that fit within the general category of marketing.
Objectives
On the Business with Marketing course you’ll gain a broad understanding of business from a marketing perspective. You’ll learn about a wide range of marketing issues including the marketing mix, consumer behaviour, branding and advertising. The changing nature of marketing will be an important component of your studies.
You’ll see the breadth of the marketing function within an organisation and the extent to which it is central to strategy for many businesses. You will study the techniques and approaches used by businesses to build an understanding of their customers and to target their offerings appropriately.
Pathway leader
Pathway leaders are experienced academics with in-depth knowledge of the specialist areas covered by the degrees in the Business Management cluster. They coordinate the specialist modules that you will take during the second and third years of your degrees. They can guide you in pursuing your interests within the pathway that you have chosen.
Academic qualification equivalents
-
Direct Entry to 1st Year:
Year 12 Grade – cumulative score of 65% and above.
Advanced Entry to 2nd Year:
Year 12 Grade – cumulative score of 75% and above. Advanced entry is possible on a range of courses. Student applications will be considered on a case by case basis.
English language requirements (one of the below):
- IELTS: 6.0 overall with a minimum of 6.0 in each component.
- PTE Academic: 58 overall with a minimum of 51 in each component.
City University London Highlights
| University Type |
Public |
| Location |
London, England |
| Establishment Year |
1862 |
| Campus Setting |
Urban |
| Mode of Program |
Full-time/ Online |
| On campus accommodation |
Available |
| No. of campuses |
1 |
| No. of residence halls |
10 |
| % of international students |
26% |
| Total enrollment |
20,210 |
City, University of London The Average Tuition Fees And Other Expenses
- The tuition fee for international students varies depending on the choice of course.
- An estimated cost of attendance for City, University of London is tabulated below:
| Expense |
Estimated cost (in GBP) |
| Tuition fee (for undergraduates) |
19,000 - 25,500 |
| Tuition fee (for graduates) |
19,000 – 29,500 |
| Accommodation |
150-280 per week |
| Utility Bills |
10 per week |
| Food |
40-60 per week |
| Travels |
10-30 per week |
| Study Materials |
5-10 per week |
| TV license |
3 per week |
| Mobile and Internet |
10 per week |
| Entertainment |
20-50 per week |
| Miscellaneous |
20 per week |
