About Sport Management in Cardiff Metropolitan University

Course Overview

​The Sport Management Degree will enable you to develop the critical understanding, professional knowledge, skills and attitudes needed to take up a managerial position in the ever expanding sport and activity industry. This could be in leadership roles associated with researching the contemporary issues and challenges associated with modern sport; developing and delivering community sport and activity; developing and managing appropriate structures and environments for elite sport and also the governance and administration of sport at a national and international level, in the modern era.

An essential component of being able to achieve this will be through gaining an understanding of how sport is run from a global perspective and an appreciation of the sport consumer as both a fan and a participant. You will also be afforded the opportunity to explore a wide range of management areas associated with making sport happen. These include finance, human resources, operations, events, media, communications and marketing.

We help you to understand and establish the guiding principles of what it means to be a manager in the industry today. Concepts such as quality, strategy and policy will be explored alongside your own personal and professional development; this will be through a sporting context but delivered in manner that will enable you to transfer your knowledge and skills into other sectors. The programme will provide you with a well-defined, contemporary foundation on which you can build your career.​

Excellent on-site facilities together with top class venues in Cardiff and the surrounding region, combine with a network of supportive industry partners to provide us with a comprehensive work-related and work-based learning programme. This is designed to enable you to apply the knowledge gained from the degree curriculum in real-world settings and gain valuable experience to use as a foundation for further study or future employment. We are a recognised education partner with the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) and our current students receive student membership of this industry professional lead body.

​Course Content​

The Sport Management degree offers you a module framework which provides the fundamental underpinning knowledge, skills and understanding to be able to work in a managerial role in the fast moving and exciting world of sport, together with the opportunity to channel your interests and aptitudes into one of four different pathways as you progress through the degree. The module content will allow you to reflect on the underlying business principles that help to sustain and develop the sport industry and there is a strong focus on entrepreneurship and strategic thinking which offers the potential for you to define and develop your own ideas for sport related products and services. These principles are underpinned by management theory and practice applied in a wide range of sport related settings.

Year one consists of six modules, two of which are common across the whole of the sports related offer at Cardiff Met. These core modules focus on helping to shape your professional and academic skills whilst also gaining some professional qualifications from the outset. The other four modules are all compulsory and consider the contexts in which sport management takes place and helps to ensure that a fundamental understanding is gained of the global sporting landscape; the sporting consumer; the environments in which sport takes place and the business of sport.

Employability & Careers

The Cardiff Met EDGE supports you to thrive in the modern world. Throughout your degree you will experience a range of opportunities to develop your Ethical, Digital, Global and Entrepreneurial competencies through problem-based learning, real-world industry case studies, integrated work experiences on campus and opportunities for work-based learning placements off campus. We will ensure that you get a range of opportunities to develop transferable skills such as communication, team work and leadership. 

During your first year of study you will get the opportunity to undertake technical qualifications in a range of industry relevant areas including sport coaching, exercise training & health and safety. These opportunities will ensure that you have the appropriate qualifications and experience to apply for one of the many work placement opportunities on offer both on and off campus. We will also support you to seek opportunities to work or study abroad. Work placements can give you a critical EDGE in gaining professional employment on graduation. Students who have graduated from the Sport Management programme have gone on to work in careers both within and beyond the Sport Industry. 

Graduates from Sport Management are now working in professional and semi-professional sport, national agencies and governing bodies of sport, local authority and social enterprise based organisations, community related organisations, as well as commercial sport and fitness. 

Many students also pursue their own opportunities and set up businesses based on ideas that they have generated during their studies. There is on-going enterprise support available from the Centre for Entrepreneurship designed to help provide the best chance to create a successful enterprise. This includes business mentoring, funding advice, free office space and networking opportunities. 

Other students have continued onto further study through our MSc Sport Leadership programme for example and then further progressed to doctoral level studies. You can also progress onto more generic Masters level business and management programmes including the Master of Business Administration (MBA) at Cardiff Met or other Higher Education institutions offering similar courses.

Academic qualification equivalents

• Secondary School Diploma or equivalent, include one English, Grade 12 (ENG4C or ENG4U), minimum 60%

English language requirements (one of the below):

• IELTS      :      6.0 overall* with no sub score lower than 5.5
• PTE         :      Overall - 52, Reading - 51, Speaking - 51,Listening - 51,Writing - 51

Cardiff Metropolitan University Highlights

Cardiff Metropolitan University Average Tuition Fees And Other Expenses

Personal requirements including books charge a different fee according to the course.