About Sales And Marketing Management – BA (hons) Degree in Cardiff Metropolitan University

Course Overview

The BA (Hons) Sales and Marketing Management degree at Cardiff Met offers an opportunity to become a Sales specialist with a marketing degree. The degree has been developed in conjunction with the Institute of Sales Management, ensuring the teaching content is well aligned to industry expectations. All our marketing courses have a renowned reputation for their vocational orientation - becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to succeed in a Sales and Marketing career.

Businesses rely upon sales, winning and retaining new business in today's competitive environment is vital as are graduates with the expertise to increase sales. The new degree will seek accreditation from the Institute of Sales Management (ISM) and as such is designed to give students the skills and ability to think creatively and adopt the latest tools in modern sales campaigns. This course offers students a balance of academic knowledge and the practical experiences expected of aspiring sales managers to enable them to be competitive in the workplace. The courses has been carefully designed to embed the knowledge, skills and behaviours expected of sales professionals, ensuring you become an effective practitioner, armed with real life experience and academic and professional qualifications. 

Students will learn how to use social media and develop creative design skills in response to the needs of the needs of the current marketing environment. Students will benefit from a multidisciplinary approach, taught by academic experts, experienced practitioners, guest speakers resulting in a 'learning by doing' approach. In addition to this, as a Met-Marketer you will be able to participate in our CIM Student chapter and follow in the footsteps of our award students by participating in the CIM based creative and entrepreneurial activities. The competition will give you enable you to experience what it is like to work for an marketing agency by working on a campaign for a well-known industry brand with the top 12-finalists being invited to pitch their ideas to the client face to face.

Employability & Careers​

Sales and marketing is a dynamic and exciting area in which to work. Often considered to be the powerhouse of organisations, sales and marketing is at the heart of every company and is all about bringing the right products and services to clients and generating the income and turnover to sustain organisations and help them grow. 

Typical jobs within the sales and marketing sector may include account management and other sales and marketing management roles. During this course you will develop the key skills and understanding required for business with specialism in marketing management central to all business functions. On successful completion of the course you will have the skills to gain a position in marketing management, putting your skills to use in positions in advertising, marketing research, sales management, product management, customer service, public relations, and business management. 

This course has been designed in conjunction with the Institute of Sale Management (ISM), in order to provide you with an opportunity to gain exemptions from thier professional qualifications. You will also be able to join the our CIM student chapter which encourages all students to engage in our marketing learning community through organising organise key speakers and managing marketing-focused events. Incorporate dynamic speakers and helpful networking events will enhance your learning experience. Finally, you will be able to engage in entrepreneurial activities such as entering the CIM Pitch.

The option of including a year of experience in industry in year three has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated in the three-year degree course undertaking practical work in industry during term time or in holiday breaks during the course. 

Academic qualification equivalents

• Secondary School Diploma or equivalent, include one English, Grade 12 (ENG4C or ENG4U), minimum 60%

English language requirements (one of the below):

• IELTS      :      6.0 overall* with no sub score lower than 5.5
• PTE         :      Overall - 52, Reading - 51, Speaking - 51,Listening - 51,Writing - 51

Cardiff Metropolitan University Highlights

Cardiff Metropolitan University Average Tuition Fees And Other Expenses

Personal requirements including books charge a different fee according to the course.