About Psychology And Marketing Bsc in Aston University, Birmingham

Study Psychology and Marketing at Aston University, Birmingham, and experience the ideal blend of specialist subject learning, expert teaching and real-world experience to prepare you for an exciting career in a range of roles.

Psychology is a fascinating subject that aims to understand why people behave in the way that they do, by considering the complex interplay between biological, psychological, environmental, cultural, and social influences on behaviour.

Studying psychology at Aston University will provide you with the basis for understanding why people act in certain ways, and insight into methods of changing their behaviour.

Marketing is fundamental for organisational success, from business growth to behavioural change. Studying marketing will allow you to understand the core concepts of marketing theory and develop skills and experience to apply them in a real-world setting.

Psychology and Marketing are an ideal combination of complementary disciplines, with Psychology providing you with an understanding of the foundations of human behaviour, which can then be applied in a Marketing context, providing insights into the consumer mind, from branding to buyer behaviour, resulting in more successful marketing plans. Likewise, studying Marketing will enable you to understand psychological knowledge and theories in the context of a real-world setting.

Academic qualification equivalents

• Applicants must have passed high school

English language requirements 

• IELTS : 7.0
• TOEFL IBT: 101
• PTE : 60

Aston University, Birmingham Highlights

Aston University Cost of Attendance

At Aston University, postgraduate degrees cost between 17,050 and 25,850 GBP in tuition. The cost of UG programmes, however, varies depending on the Aston University school. The following table shows the expected tuition costs for undergrad programmes: