About Marketing And Business BA (hons) in Abertay University
Develop highly-relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning. This degree is designed to build your career as a marketer and professional manager.
Our hugely popular marketing and business degree is accredited by the CIM (Chartered Institute of Marketing). We develop marketing graduates with a passion and flair for innovation, creative design and the ability to solve real-world business challenges.
Covering areas such as 'Understanding the Customer' through to 'Brand Management', we give you a thorough grounding in how marketing and business work. Plus you’ll engage with industry through guest speakers, client projects, placements, sales pitches and offsite visits.
Our students have recently worked on projects for organisations such as:
- Royal Bank of Scotland (RBS)
- British Telecom (BT)
- Heineken
- Michelin
As well as developing your marketing and business skills, we focus strongly on employability, helping prepare you for your future career.
Academic qualification equivalents
- We normally require students to have a senior secondary school leaving certificate (12th standard from ICSE, CBSE or state boards) with a minimum of 65% or better, or the equivalent of A-levels or IB (International Baccalaureate).
English language requirements (one of the below):
- IELTS: 6.0 (with no band less than 5.5)
- TOEFL iBT: 78 (L-17, R-18, S - 20 and W - 17)
- PTE: 54 (all components at 51)
Abertay University Highlights
| Foundation Year |
1994 |
| Type of University |
Public |
| Location |
Urban |
| Percentage of Undergraduates |
89% |
| Graduate Prospects |
94% |
| Acceptance Rate |
29.04% |
| Mode of Application |
Online |
| Type of Courses |
Full time/Part-time |
Abertay University Average Tuition Fees And Other Expenses
International applicants are always encouraged to have an estimate of the expenses required to study in a foreign land before enrolling at any institute abroad. A basic estimate of the expenses comprising cost of living in the UK is as compiled below.
Tuition fee*
| Course |
Fee for International students (in pounds) |
| Undergraduate programmes |
15,500 / 14,000** |
| Postgraduate taught degrees |
16,000 |
| PhD/ MPhil/ MbR in Food, Environment, Sport, Science, Engineering |
14,750 |
| PhD/ MPhil/ MbR in Ethical Hacking, Computing, Nursing, Computer Games, Computer Arts |
13,750 |
| PhD/ MPhil/ MbR in Economics, Accountancy, Counselling, Marketing, Management, Sociology, Psychology, Business |
12,750 |
| Pre-sessional English programme (5 weeks) |
1100 |
| Pre-sessional English programme (9 weeks) |
2200 |
*One must note that the tuition fees are different for Scottish and EU students and students from England, North Ireland and Wales.
**Note that the tuition fee may vary for different courses.
Other expenses
| Entity |
Estimated cost (in pounds) |
| Accommodation |
300 – 400 per month |
| Electricity and gas |
30 – 50 per month |
| Telephone bills |
15 – 20 per month |
| Travel (student railcard) |
30 per year |
| TV licence |
147 per year |
Abertay University Application Process
Basic Admission Requirements
- Offer letter
- Referees
- Personal statement
- Minimum 65% in boards or equivalent A-levels or IB
- Specific requirements of countries.
- Visa
- Proof of proficiency in the English Language: The minimum score required for application with the university are as follows:
| English Proficiency Test |
Minimum Score |
| IELTS |
6.0 |
| TOEFL |
78 |
| Pearsons(PTE Academic) |
54 |
| WAEC/NECO |
C6 |
| International Bacc |
English B at S5 or H5( if pursuing English A then the result is not needed) |
| Cambridge B2 First |
Cambridge Grading Scale-169 |
| Cambridge C1 Advanced |
Cambridge Grading Scale-169 |
| Cambridge C2 Proficiency |
