Bachelor Of Arts In Marketing in Global College Malta, Malta

Bachelor Of Arts In Marketing in Global College Malta

This European accredited degree is designed to enhance and upgrade the learner’s managerial/marketing knowledge, skills and aptitude by giving students the key inputs of marketing practice. The whole programme is highly interactive and will enrich the student’s knowledge in the key managerial and marketing areas, sharpen their management skills and enhance their professional competence in today’s highly dynamic business environment.

Awarding Body

Upon successful completion of this programme, the degree certificate will bear Global College Malta as the degree awarding body.

Duration

The maximum span of this programme is 36 months for part-time students.

Intake

This programme commences every March and October.

Assessment

The assessment for this programme is a combination of assignments, examinations and a dissertation.

Modules

• Foundations of Management
• Economics
• Accountancy and Finance
• Quantitative Methods and Research
• Organisational Behaviour and Human Resource Management
• Marketing Management
• Strategic Management
• Enterprise for Managers
• International Marketing
• Consumer Behaviour
• Market Research
• Research Methods
• Dissertation

Careers

Graduates can follow a career as a marketing professional across a wide variety of marketing specialisms.

Entry Requirements

The candidate has to possess the general entry requirements and the following qualifications:

• Matriculation Certificate (MQF Level 4) including 2 A Levels and 4 Intermediate Level Subjects
• English Language Requirement – IELTS 6.0

Furthermore, the Admissions Board may approve any other equivalent qualification.

Careers

Graduates can follow a career as a marketing professional across a wide variety of marketing specialisms.

Programme	Bachelor of Arts in Marketing
ECTS	180
MQF Level	6
Overall course objectives	Develop understanding, knowledge and subject skills relating to the principles and practices of modern business management and marketing. Develop subject interests by allowing access to a range of specialist modules in marketing. Gain a firm foundation, through the programme’s structure in Year One, to the crucial areas of accountancy and finance, economics and management. Encourage intellectual curiosity that will contribute to the continuing professional development of a marketing professional. Produce graduates who are capable of operating in a multi-disciplined environment and in a variety of sectors and functions.