Bsc Product Design (marketing & Innovation) in National University of Ireland, Maynooth, Ireland

Bsc Product Design (marketing & Innovation) in National University of Ireland, Maynooth

Description

Product Design is about the creation of new products, services and experiences built with the user in mind. Consider this degree if you are interested in a highly practical course, with an emphasis on project-based learning, workshops, laboratory sessions and group work.

• Opportunity to take a six-month, full-time work experience placement, in a relevant employment setting.
• Students acquire a broad understanding of product design from both an engineering and a marketing point of view - leading you to create solutions that balance business viability, human desirability and technical feasibility.
• As a student of Product Design, you will learn to harness your creative, artistic, and problem-solving skills. You will also gain a relevant understanding of technology and materials, and a sensitive awareness of human needs and behaviour through user-centred design. You will learn to combine these abilities to create products that satisfy, even delight, users. You will acquire an understanding of Product Design from both an engineering and a marketing point of view.
• You will learn from accomplished designers and design entrepreneurs - people who have experience designing in sports equipment, medical devices, user interfaces and consumer electronics and homeware – as well as having impeccable academic credentials.

Course Structure

• As a specialised 4 year Bachelor of Science degree in Product Design, a range of technology, marketing and design subjects are taken in all years.
• All students take a 6-month, full-time, work experience placement in 3rd year (subject to availability).
• Opportunity to take an Elective in 2nd year

Course Duration: 4 years

Career Options

Product designers are key to innovation in the modern world. As technological competence spreads globally, businesses are placing greater focus on achieving market success through design.

Graduates understand and drive innovation in many spheres of life, especially those involving design and technology, its application or assessment. Students may consider career areas such as product design, interaction design, medical device design, furniture design, technical marketing, customer development and user experience, new product development, design management, technology business management and many other design disciplines.

Some graduates continue their studies and we currently offer the following award-winnig postgraduate course:

• MSc Design Innovation