About Bachelor Of Business (honours) Marketing (mkt) in Institute of Technology Carlow

Marketing is the management processthrough which goods and servicesmove from concept to the customer.It includes diverse disciplines such as:sales; public relations; brand design; customer psychology; market research;pricing; packaging and distribution. Marketing is practiced around the world in every type of organisation including multi-nationals, local enterprises, political parties, thirdworld charities, sporting organisations and small businesses. A marketing degree equips graduates with the skill set to pursue a variety of careers in marketing and business.

In the Marketing (MKT) option, students study a variety of up-todate specialist marketing subjects such as: New Product Innovation; Digital Marketing; Brand Management; Integrated Marketing Communications; Market Research; Consumer Psychology; Services Marketing; International Marketing; Sales and Strategic Management. Students have a range of elective options depending on their area of interest.

What will I be able to do when I finish the course?

A Marketing Degree is internationally recognised and offers a passport for graduates to work anywhere in the world. Marketing careers are varied and include: research, advertising, marketing, brand management, product development, public relations, international marketing and sales.

Academic qualification equivalents

• Completion of All India or State Board HSC (XII): 60% or higher in relevant subjects.

English language requirements (one of the below):

• IELTS: 5.5 IELTS(minimum of 5.0 IELTS in each component)
• TOEFL: iBT 70 , CBT 213 , PBT 550
• PTE: 50 - 57