About Certificate In Tourism Marketing in Dublin Business School

The Certificate in Tourism Marketing programme has been designed to provide the international student with a range of practical skills that complement theoretical knowledge studied. The curriculum also aims to provide students with the knowledge and communication skills necessary to operate effectively and gain future employment within the travel and tourism industry. Strong emphasis is placed on the acquisition of interpersonal skills necessary to deal effectively with customers and colleagues. Graduates of the programme will have a well-grounded knowledge of tourism marketing that can be demonstrated and put into action in the workplace.

Skills gained

Tourism Marketing will provide students with a balance of concepts, principles and processes drawn from the study of contemporary tourism marketing, bridging the gap between the theoretical processes and actual marketing practice in the Irish context. Event Planning & Operations will guide students through all aspects of event planning and operations from concept development, to budgeting, marketing, sponsorship, logistics and managing and co-ordinating successful events. 

Sales & Selling aims to develop an understanding of management thinking on best practice in sales and of contemporary trends influencing selling and sales management whilst also broadening student understanding of the role of sales within the overall marketing process. Enterprise and Communication (Tourism) will guide students in the development of an enterprise plan for a proposed tourism enterprise, while encouraging innovation and entrepreneurship. Digital Media Tools will allow students to discover how social media, companies’ digital strategies work (and don’t work).

Leaving Certificate

Under the new Common Points Scale for Leaving Certificate 2019 applicants must obtain a minimum of 5O6/H7, including a language. Some degree programmes will also require a minimum of O6/H7 in Maths. Please see individual course entry requirements for further details.

Using the old pre 2017 grading scheme, applicants must have obtained a minimum of Grade D3 in five ordinary level subjects, including a language. The Maths requirement for some degree programmes is a minimum of a D3 grade.  Individual course details will outline specific entry requirements. Please ensure to check the exact details for the course of your choice.

A-Levels

Applicants must obtain four GCSE passes at grade C to include Maths and English plus one pass at A –level. 

FETAC Applicants

Minimum entry requirements for graduates of FETAC Level 5 awards is a full FETAC award. A full FETAC award normally contains 8 modules. A record of achievement does not meet these minimum entry standards. Further details can be obtained from the Admissions Office.
 

Mature Applicants

If you are over 23 years of age on the 1st of January on the year of admission and do not meet the minimum entry requirements, you may apply as a Mature Student. Mature students should apply directly to the Admissions Office at Dublin Business School. Mature students are assessed on the basis of age, work experience, general education standard, motivation and commitment to the programme for which they are applying. Please forward documentation such as any relevant transcripts, a CV or any other related documentation to the Admissions Office. Proof of age such as a copy of driver’s licence or passport must also be submitted.

English Language Requirement

For EU or Non EU applicants whose first language is not English an additional requirement is to have achieved a minimum IELTS score of 5.5 or equivalent to qualify for admission to Higher Certificates (Level 6 programmes).

Points Calculation

Selection of CAO applicants will be made on the basis of points. Your points will be calculated by adding together the points scored in the best of six subjects in a single sitting of the Leaving Certificate. The results of two sittings at Leaving Certificate (or equivalent examination) can be combined for the purposes of meeting the subject requirements for minimum entry.

Deferrals

If an applicant is offered a place on a course through the CAO, it is possible to defer entry for one year but only in accordance with the procedure outlined in the CAO Handbook.

Disabilities

Dublin Business School welcomes applications from students with disabilities. We make every effort to provide facilities, where possible. It is advisable that students contact the college well in advance of application outlining any particular facility or support, which they may need in the course of their studies.

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