About BA (hons) In Marketing With Digital Media in Dublin Business School

This stream was developed in close discussion with practitioners from the communications and marketing industry and is ideal for those interested in building a career in marketing and communications within a technological skill base. It provides students with an opportunity to develop marketing skills, whilst also allowing them to develop digital media skills in an ever changing business environment.

Structure

This course balances in-depth coverage of marketing theory and practice with complementary study of key business disciplines. The course thus imparts significant business knowledge as well as a critical appreciation of the marketing function and the practical value of marketing models and concepts. As the course progresses, students are provided with a wide range of skills and knowledge, thus enabling them to analyse quite complex marketing scenarios and to develop competent marketing solutions and strategies.

Transfer Students

Students holding a relevant certificate, ordinary degree or other relevant qualifications may qualify for entry to the second or third year of the degree programme.

Career Opportunities

Graduates from this stream will have strong business knowledge and competence in marketing with digital media. They can expect to have a wide range of opportunities and should find suitable employment in the broad field of marketing focusing on specialised skills and competencies of digital media including Marketing with Digital Media roles, Brand Marketing with Digital Media, Advertising & Public Relations through Digital Media and Digital Media Consultancy.

Leaving Certificate

Under the new Common Points Scale for Leaving Certificate 2019, applicants must obtain a minimum of 2H5’s and 4 O6/H7, including a language. Some degree programmes will also require a minimum of O6/H7 in Maths. Please see individual course entry requirements for further details. 

Using the old pre 2017 grading scheme, applicants must have obtained a minimum of grade C3 in two higher-level subjects and grade D3 in four ordinary level subjects, including a language. The Maths requirement for some degree programmes is a minimum of a D3 grade.  Individual course details will outline specific entry requirements. Please ensure to check the exact details for the course of your choice.

A-Levels/GCSE

Applicants must obtain a minimum of four GCSE passes at grade C to include Maths and English plus two A-level passes at grade C or higher.

BTEC

Students applying for any QQI (formerly HETAC) honours/ordinary degree or higher certificate must have obtained a minimum of a BTEC National Diploma in a cognate area.

FETAC Applicants

Minimum entry requirements for graduates of FETAC Level 5 awards is a full FETAC award which includes a Distinction grade in at least three modules. A full FETAC award normally consists of eight modules. A record of achievement does not meet minimum entry standards. Further details can be obtained from the Admissions Office. 

Mature Applicants

If you are over 23 years of age on the 1st of January on the year of admission and do not meet the minimum entry requirements, you may apply as a Mature Student. Mature students should apply directly to the Admissions Office at Dublin Business School. Mature students are assessed on the basis of age, work experience, general education standard, motivation and commitment to the programme for which they are applying. Please forward documentation such as any relevant transcripts, a CV or any other related documentation to the Admissions Office. Proof of age such as a copy of driver’s licence or passport must also be submitted.

English Language Requirement

For EU or Non EU applicants whose first language is not English an additional requirement is to have achieved a minimum IELTS score of 6.0 or equivalent to qualify for admission to the Honours Degrees (level 8 programmes).

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