About International Tourism Management (b.a.) in CBS - Cologne Business School

Bachelor of Arts in International Tourism Management – Unlock the World With CBS

You could be forgiven for believing that you’ve got a good understanding of what tourism management entails. The familiarity of booking a trip and experiencing a destination as a marketable entity seems almost second nature to us. However, even the shortest excursion often involves intersecting with various facets of hospitality, aviation, event, service and hotel management. What’s more, tourism is directly affected by the environment – and vice versa. Economic, ecological, political and geographical factors greatly influence the touristic landscape. Complex and captivating, tourism management itself is an ever-changing adventure, and a fantastic industry to be a part of.

With an analytical eye, we query the ethics and sustainability of tourism in relation to the wider world, beyond the walls of the classroom, asking questions such as:

• Cheap holidays are nice – but at whose expense?
• What are the implications of visiting an area before it is “destroyed” by tourists?

By putting the industry in dialogue with academia, our international tourism management team will help you answer such questions through evaluating the multi-vocal perspectives of different stakeholders. Most importantly however, we invite you to reflect on your own involvement and discover how you can meaningfully contribute to the tourism of the future.

Tourism Management at CBS – Where Theory Meets Practice

Tourism management operates within a multi-trillion-dollar industry. As one of the biggest global employers with the most international career opportunities, working in tourism could quite literally mean working anywhere in the world. Our English-language BA International Tourism Management programmeoffers a bridge between theory and practice – integrating our students with industry experience right from the start by way of the following:

• A guided tour of Cologne, hosted by the Department of Tourism Management.
• A business project in collaboration with KölnTourismus.
• Excursions to South Korea as supported by the German Academic Exchange Service and the Korea Tourism Organization.
• Participation in the world’s biggest tourism fair, ITB Berlin, which saw CBS students awarding the Best Exhibitor Award (BEA) at last year’s ceremony.
• We prioritize the application of theoretical knowledge in real-life situations.
• As international tourism management heavily involves internationalization and digitization, we incorporate these fields into every aspect of our curriculum ensuring that you have the key skills employers are looking for in budding young professionals.

Meet Likeminded Tourism Management Enthusiasts at our ‘Tourism Mixers’

The Faculty of International Tourism Management understands the value of extra-curricular activities and champions the many opportunities ITM students have to gain new experiences. In addition to company visits, projects and industry-led presentations, the faculty hosts regular ‘Tourism Mixers’ in which ITM students, lecturers and alumni alike meet twice a semester to exchange ideas and to get to know each other in a relaxed environment. This encourages a habit of lifelong learning and innovative, critical thinking, setting up our tourism management students for long, rich careers.

Studying at CBS: a One-Way Ticket to Career Success!

After completing a BA in International Tourism Management at CBS, a diverse array of career opportunities will open up to you:

• Prioritize flexibility, international experience and service-orientated roles? Then hospitality management or hotel management might be a good fit for you.
• Interested in logistics and operations? Then it might be worth considering a job in the tour operator sector or in destination or aviation management.
• Perhaps you’ll want to dive deeper into the world of tourism academia, in which case it might be worthwhile to pursue a doctorate.

The opportunities within the global and digital climate of tourism are indeed, endless. Consequently, studying BA International Tourism Management at the CBS will provide you with a world-class environment from which you can springboard into a promising career in the tourism industry!

Academic qualification equivalents

• Copy of your last school certificate with a transcript of records for each subject 

English language requirements (one of the below):

• IELTS        :      6.5
• TOEFL      :      83 

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