About Public Relations – Corporate Communications in Sheridan College (Ontario)

Making statements that matter

Can corporate communications be considered an art form? That's how Sheridan approaches the subject. It's a unique approach among business communications programs, and it produces student work that stands out. The courses in this program feature hands-on, project-based assignments. You'll be working for real-world clients, not just doing classroom exercises.

Additional skills provided by the program

• Producing internal corporate communications plans and activities — the fastest-growing segment of the industry.
• Preparing strategic plans, crisis responses, media campaigns, fundraising initiatives and other planning documents.
• Developing strategic communication campaigns that integrate all of the above elements.

Learning Outcomes

The graduate has reliably demonstrated the ability to:

• Coordinate and contribute to the planning of public relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources to manage a range of stakeholder relationships and issues and achieve organizational objectives.
• Coordinate, contribute to and adapt the implementation of strategies and tactics and the management of budgets and resources to achieve communication objectives and meet activity guidelines and requirements.
• Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s) and to a specified deadline.
• Produce effective, accessible, and timely print, digital and multimedia communications, independently and collaboratively, to manage specific stakeholder relations and/or issues and achieve organizational objectives.
• Use research results and analytical skills to guide the development of communication objectives and public relations activities, evaluate their impact, and support organizational objectives and stakeholder relationships.
• Engage stakeholders by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s).
• Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.
• Monitor emerging social and economic trends, and local, national and global issues to guide the planning and implementation of public relations strategies and tactics and support organizational effectiveness, stakeholder relationships and ongoing personal professional development.

Career Opportunities

Our recent graduates work in such industries as: health care, education, pharmaceuticals, technology, financial services, manufacturing, retail, and visual and performing arts.

Sample Job Titles

• Public Relations Specialist
• Media Relations Officer
• Internal Communications Coordinator
• Social Media Coordinator
• Senior Writer
• Event Planner
• Account Manager
• Press Agent

Academic qualification equivalents

• Postsecondary diploma or a degree or 2–3 year diploma (media-related is desired)

English language requirements (one of the below):

• IELTS       :    6.5 – Overall Band Score with no Band below 6.0
• TOEFL      :    88 (21L,W,S,R) iBT (Internet-based TOEFL) or 570 Paper-based
• PTE           :    60 – Overall Minimum Score (57L,W,S,R)

Sheridan College (Ontario) Highlights

Sheridan College (Ontario) The Average Tuition Fees And Other Expenses

Though the cost of attendance for a student studying at Sheridan College would vary as per standard of living and choices of an individual, however, the estimated average cost for an academic year is tabulated below: