About Event Marketing - Sports, Entertainment, Arts (evm) in Seneca College

About the Program

With this eight-month graduate certificate program, you will gain enhanced knowledge and training in the growing fields of sports, entertainment, event and experiential marketing. This program will demonstrate how to apply the fundamental principles of strategic marketing to event properties through case analysis, field projects and client proposals.

This program will challenge your creativity and equip you to explore a career in event marketing that involves sponsor brand activation and developing live experiences that are amplified by digital and social media.

Skills

Throughout this program you will develop the following skills:

Work Experience

Optional Work Term

Your Career

When you graduate from this program, these are the types of employers waiting for you:

• Advertising agencies
• Charitable organizations
• Corporate marketing departments
• Entertainment firms
• Experiential and event marketing firms
• Festival organizations
• Industry associations
• Municipal governments
• Sports firms
• Trade show management firms

Industry entry-level positions may include:

• Account co-ordinator
• Brand activation co-ordinator
• Brand ambassador
• Event marketing co-ordinator
• Marketing co-ordinator
• Social media and digital marketing co-ordinator
• Sponsorship and experiential marketing co-ordinator

Academic qualification equivalents

When applying to a Seneca degree program you must submit:

• High school transcripts for grades 10, 11 and 12 showing all program specific pre-requisite courses.

• Transcripts must include six (6) senior level courses equivalent to Ontario university preparatory credits with an overall average of 65%.
• High school/secondary school diploma (certificate of completion).
• You may submit transcripts or certificates for any completed university/postsecondary college courses or programs taken inside or outside of Canada.
• Academic records that are in a language other than English must include an official/certified English translation.
• Seneca reserves the right to verify submitted transcripts at any time. For courses and credentials earned inside of Canada, Seneca reserves the right to request original transcripts be sent directly to Seneca from the issuing institution. Applicants will be notified if this is needed.

When applying to a Seneca graduate certificate program you must submit:

• Complete university and college transcripts for all years of study.
• University or college credential (degree, diploma or certificate).
• A credential assessment from a recognized agency such as WES (World Education Services) may be required for some programs. Applicants will be informed by email if this is needed.
• Academic records that are in a language other than English must include an official/certified English translation.
• Seneca reserves the right to verify submitted transcripts at any time. For courses and credentials earned inside of Canada, Seneca reserves the right to request original transcripts be sent directly to Seneca from the issuing institution. Applicants will be informed by email if this is needed.

When applying to a Seneca certificate program and two- or three-year diploma program you must submit:

• High school transcripts for grades 10, 11 and 12 showing all program specific pre-requisite courses.
• High school/secondary school diploma (certificate of completion).
• You may submit transcripts or certificates for any completed university/postsecondary college courses or programs taken inside or outside of Canada.
• Academic records that are in a language other than English must include an official/certified English translation.
• Seneca reserves the right to verify submitted transcripts at any time. For courses and credentials earned inside of Canada, Seneca reserves the right to request original transcripts be sent directly to Seneca from the issuing institution. Applicants will be notified if this is needed.

English language requirements (one of the below):

Degree Programs and Graduate Certificate Programs

• IELTS: Minimum 6.5 with no skill below 6.0
• PTE: Minimum score 60

Certificate Programs, Diploma and Advanced Diploma Programs

• IELTS: Minimum 6.0 with no skill below  5.5
• PTE: Minimum score 58

Seneca College Highlights

Seneca College The Average Tuition Fees And Other Expenses

The cost of living in Canada varies depending on the demands and requirements of the students attending Seneca College. To estimate the cost of things like food, accommodation, transportation, and other expenses, students can look at the table below.