Business – Marketing Program in George Brown College, Canada

Business – Marketing Program in George Brown College

FULL DESCRIPTION

This Business – Marketing diploma prepares graduates for a variety of career opportunities in the exciting field of marketing. Students will build and demonstrate the skills needed to work in a wide range of organizations.

This learning experience will enable you to:

• Use the building blocks of a marketing plan to analyze the market, the customers and the competition
• Describe the purpose and value of effective market research and design
• Develop integrated and consistent communication strategies and solutions that will engage customers and help companies grow their brands through direct, digital, mass and social media channels as well as public relations and sales promotion.

PROGRAM STANDARDS AND LEARNING OUTCOMES

The graduate has reliably demonstrated the ability to:

• Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
• Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
• Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
• Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
• Contribute to the development of strategies related to pricing for a product, good and/or service.
• Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
• Participate in conducting market research to provide information needed to make marketing decisions.
• Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
• Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
• Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
• Develop learning and development strategies to enhance professional growth in the field.
• Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
• Operate within a framework of organizational policies and practices, when conducting business of the organization.

YOUR CAREER

Graduates are prepared for careers in a wide range of business sectors including marketing firms, advertising agencies, retailers, banks and other financial services institutions, government, not-for-profit and small businesses. Potential positions may include:

• Marketing Assistant
• Sales Representative
• Customer Service Representative
• Account Coordinator
• Brand Ambassador
• Advertising Assistant

 

Know more about Studying in Canada

Tuition Fees in Canada (1st Year Average)	BE / BTech: CA$22,600 | MBA: CA$25,375 | MS: CA$17,225 | BBA: CA$20,560 | MEng: CA$22,225 | BSc: CA$20,745 | MASc: CA$20,375 | MIM: CA$28,900 | MA: CA$12,970 | MFin: CA$32,785 | BHM: CA$20,560 | MEM: CA$17,040
Average Accomodation & Food Costs in Canada	CA$8890 Per Year
Entrance Exams in Canada	TOEFL: 86 | IELTS: 6.5 | PTE: 60 | GRE: 309 | GMAT: 560 | SAT: 1177
Work and Study in Canada	Permitted for 20 hours/week with a valid study permit.
Post Study Work Permit in Canada	Up to 3 Years after graduation depending on the course.
Cost of Student Visa in Canada	CAD 150
Student Visa in Canada	A Canada student permit is a document issued by IRCC (Immigration, Refugees and Citizenship Canada) for international students in Canada. To study in Canada, you will require a student permit, which serves as a student visa.
Intakes in Canada	There are Three Intakes in Canada: Fall (September), Winter (January) and Spring (May)
Top Job Sectors in Canada	Business Management, Engineering, Economics, Dentisty, Law, Computer Science.
Economy in Canada	GDP Growth of 1.9% (2018) 1.5% (2019e), 10th Largest Economy in the World by Nominal