About Advertising And Marketing Communications in Durham College

If you want to create and evaluate successful advertising and marketing campaigns, this program is for you. We live in an age of digital disruption. In order for advertisers to compete for ‘screen-time’ they must develop engaging content that harnesses the power to connect with consumers. As marketers strive to increase their share of consumer attention, they must research how people are spending their time across multiple devices and platforms. When you understand consumer markets and behaviour, you can create great advertising campaigns.

The Advertising and Marketing Communications program prepares you with the knowledge, skills and experience for an exciting career in the advertising industry. You can work at an agency, research or production firm, or within a media company; we will help you choose the path that best suits your skill-set. You will gain experience as an account manager and production artist working for campus media, and have the opportunity to participate in the college advertising agency – ‘collaboragency’. Our students manage real accounts and deliver both strategic and creative recommendations to achieve client goals.

Academic qualification equivalents

• Ontario Secondary School Diploma (OSSD) or Mature Student Status
• Grade 12 English (C or U)
• Grade 11 mathematics (C, M or U)

English language requirements (one of the below):

• Academic IELTS: 6.0, no band score less than 5.5
• IBT TOEFL: 80, with minimum section scores of 20
• PTE Academic: 53 minimum overall, no section below 49 L,W,S,R

Durham College Highlights

Durham College Average Tuition Fees And Other Expenses

List of other expenses, apart from tuition fee, that an applicant should consider before applying to seek admission at DC is as tabulated below: