About Bachelor Of Advertising & Media in Macleay College
Course overview
This course covers creative process, design, art direction and copywriting, account management, marketing, media planning and digital production with the things you’ll need to know before you enter the job market. In addition, featured elective units allow you to pursue unique specialisations within the advertising and media field.
You graduate with a portfolio that includes print and digital ads, radio and tv commercials, podcasts, digital photo and video projects, social media campaigns, and marketing and media reports. The faculty’s student-run advertising blog, AdBare, provides an opportunity for you to showcase your work.
How you’ll learn
Designed and taught by industry professionals, this course focuses on innovative practices and project-based learning. Small classes feature personalised teaching that nurtures your unique strengths. You will put your learning into practice through Macleay’s mentored internship program in order to build your professional networks and experience what it’s really like to work in an advertising or media agency.
Potential job opportunities
- Account Manager
- Brand Strategist
- Copywriter
- Art Director
- Social Media Coordinator
- Digital Designer
- Media Coordinator
- Communications Coordinator
- Digital Marketing Coordinator
- Producer
Academic qualification equivalents:
- Generally requires you to have completed a secondary school qualification equivalent to an Australian Year 12 certificate.
English language requirements (one of the below):
- IELTS : 6.0
- TOEFL : 60-78
- PTE : 48-52
Macleay College Highlights
| Institution Type |
Private |
| Campus Setting |
Urban |
| Faculty members |
38 |
| Percentage of International students |
25% |
| Average Class Size |
25 |
| Test scores accepted |
IELTS, TOEFL, Pearson Test, Cambridge |
Macleay College Average Tuition Fees And Other Expenses
The following list includes popular courses at Macleay College and their associated tuition costs:
| Programs |
Fee Per Year (8 units) |
Per Unit Cost (AUD) |
Scholarship (AUD) |
Net Fee Per Unit (AUD) |
| All Bachelor Degrees |
72,000 |
3,000 |
18,000 |
2,250 |
| Diploma courses (Accounting; Social Media and Marketing) |
24,000 |
3,000 |
6,000 |
2,250 |
| Diploma courses (Business Management; Advertising and Media; Digital Media; Journalism; Marketing) |
36,000 |
3,000 |
9,000 |
2,250 |
