About Consumer Behavior And Marketplace Studies, B.s. in University of Wisconsin - Madison
Consumer Behavior & Marketplace Studies (For On-Campus Students)
Consumer Behavior & Marketplace Studies leverages technology and research to understand and improve the global customer experience. This bachelor of science degree blends business and analytics with creativity, trend tracking, and technology. Students develop the skills to work in an industry that powers economies and offers ample employment opportunities, including online retailing and social commerce professions. Our experienced faculty guide students through an inspiring and flexible curriculum that prepares them for careers in a dynamic and globally-focused industry.
Explore the world of commerce and technology from a people-first perspective. As a Consumer Behavior & Marketplace Studies major you’ll learn to research, improve, and better understand the global customer experience with the support and guidance of SoHE faculty, a team of industry experts and researchers. Coursework integrates analytics and statistics with retailing, consumer science, and business courses.
SoHE’s Consumer Behavior & Marketplace Studies graduates work for diverse and rapidly growing retailing companies around the globe. Technology and management jobs have been in high demand for several years and are only expected to continue their rapid growth.
Consumer Behavior & Marketplace Studies majors complete a required internship before graduating, allowing them to pursue their own personal interests and to develop a strong portfolio of skills and references that will propel them to launch successful careers.
Consumer Behavior & Marketplace Studies: Consumer Behavior & Marketplace Studies (For Online Students)
The Consumer Behavior & Marketplace Studies program is also offered as an online option that provides an opportunity for students to complete their degree at a distance. This option is ideal for returning students with some college credit who would are interested in a part-time program with no on-campus attendance required.
Academic qualification equivalents
- Applicants must have passed high school from the Higher Secondary Certificate (HSC)/Indian School Certificate (ISC)
English language requirements
University of Wisconsin - Madison Highlights
| Type of University |
Public |
| Faculty Members |
22,365 |
| Number of Undergraduate Students |
31,185 |
| Number of Postgraduate Students |
11,758 |
| Number of International Students |
5,885 |
| Annual Acceptance Rate |
51% |
| Basic Tuition Fee for International Undergraduate Students |
37,785 USD |
| Basic Tuition Fee for International Graduate Students |
24,054 USD |
| Test Scores Accepted |
IELTS/TOEFL/SAT/ACT |
| Official website |
wisc.edu |
University of Wisconsin - Madison Annual Cost to Attend
Wisconsin Resident Tuition - $9,273
| Fee |
Cost |
| Books and Supplies |
$1,150 |
| Other Fees |
$1,452 |
| Room and Board |
$11,558 |
| Budget for Other Expenses |
$3,120 |
| Total One Year Cost |
$26,553 |
Out of State Resident Tuition - $36,333
| Fee |
Cost |
| Books and Supplies |
$1,150 |
| Other Fees |
$1,452 |
| Room and Board |
$11,558 |
| Budget for Other Expenses |
$3,120 |
| Total One Year Cost |
$53,613 |
