About Marketing - Bachelor's (bba) in University of Texas At Arlington

Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business challenges and demand organizations place greater emphasis on effective marketing as a means of achieving their goals.

ABOUT THE PROGRAM

The AACSB-accredited 120-credit-hour degree program includes 18 hours of marketing courses built around the core business curriculum. Marketing undergraduate courses include:

• Professional Selling
• Integrated Marketing Communication/Advertising
• Consumer Behavior
• Social Media and Digital Marketing
• Retail Marketing
• Marketing Research
• Product and Brand Strategy
• International and Multicultural Marketing

CAREER OPPORTUNITIES

Some of the typical career paths are:

• Account Representative/Professional Salesperson
• Brand Manager
• Customer Service Manager
• Fundraiser/Development Officer
• Import/Export Manager
• Insurance Agent
• Market Research Analyst
• Retail Manager/Sales Manager/District Sales Manager

DEGREE OPTIONS

BBA - Bachelor of Business Administration in Marketing

This option allows for the inclusion of one of the business certificates available, or even a double major with another business area of study. Blending the BBA in Marketing with the BBA in management or including the Professional Sales Certificate can be attractive in the marketplace.

Academic qualification equivalents 

Please be advised that UTA is test score optional for admission through summer 2023. If you apply for admission without these test scores your application will be evaluated based on high school records such as GPA, class rank, courses taken and other relevant criteria. However, test scores can help in determining admissions decisions and scholarship opportunities.

NON-TRADITIONAL SECONDARY EDUCATION (NON-RANKING HIGH SCHOOLS, HOMESCHOOL & GED)

In accordance with Texas Senate Bill 1543, if you present evidence of the completion of a nontraditional secondary education without an official class rank, UTA will assign a class rank for you. This assigned class rank will be comparable to the average class rank of other applicants with equivalent SAT or ACT scores. Once the rank has been assigned, students must meet requirements above.  UTA requires official transcript or proof of GED to show completion of a non traditional secondary degree.

English language requirements

Submit official TOEFL test scores if you are from a non-native English speaking country. The minimum acceptable TOEFL score is 550 for the paper based test, and 79 on the internet based test. For IELTS we require a minimum score of 6.5. UTA also accepts Duolingo with a required minimum score of 105.

University of Texas At Arlington Highlights

University of Texas Arlington Cost of Attendance