About Marketing, MBA in University of Pennsylvania (UPENN)
The marketing major is designed to build deep competency in the art and science of choosing which customers to serve, and getting, keeping and growing them through delivering superior customer value.
Marketing majors will gain a proficiency in the latest methods and concepts for understanding customer behavior and for devising effective marketing strategies. This is a valuable preparation for careers in consulting and general management and essential for entrepreneurs.
Students begin by taking Marketing Management (MKTG 611 and MKTG 612 or MKTG 613), an overview of the role of marketing in the development of business strategies. Using a combination of lectures, readings, case studies, and computer simulations, these core courses review fundamental approaches in product/market selection, product line management, communications management, pricing, distribution, and marketing research. Students can choose among many electives to structure a program of study to match their interests and career objectives.
Academic qualification equivalents
- Applicants must have a bachelor’s degree
English language requirements
- IELTS :6.5
- TOEFL IBT: 100
University of Pennsylvania Highlights
| College Type |
Private College |
| Campus Setting |
Urban |
| Annual Endowment |
14.9 billion USD |
| Student Retention Rate |
98% |
| Work-study Program |
Available |
| Mode of Program |
Full-time, part-time and online |
| English Language Proficiency Test |
IELTS or TOEFL |
| Financial Aid |
Available in different forms |
| Admission Helpdesk |
(215) 898-5000 |
University of Pennsylvania Cost of Attendance
The following is a breakdown of the anticipated cost of studying in the United States for international students at the University of Pennsylvania:
| Course Type |
Expenses for On-Campus Undergraduate (in USD) |
Expenses for Graduate ( in USD) |
| Tuition |
54,652 |
43,860 |
| Fees |
7,058 |
19,208 |
| Housing |
11,358 |
12,840 |
| Dining |
5,946 |
6,492 |
| Books and Supplies |
1,358 |
1,800 |
| Transportation |
922 |
1,308 |
| Personal Expenses |
2,004 |
2,676 |
| Total |
83,298 |
88,184 |
University of Pennsylvania Scholarships/ Financial Aid
Since 2004, UPenn has provided 2 billion dollars in undergraduate scholarships to more than 22,000 students.
The following is a list of the scholarships available to study at the University of Pennsylvania:
| Scholarship Program |
Eligibility |
Benefits |
| Dean’s Scholarship |
The applicant should be incoming masters student, the applicant should not be a working professional, the candidate should not pursue a doctoral program |
10,000 USD |
| The Foreign Fulbright Student Program |
All masters students receiving Fulbright Fellowship offers can apply for the program |
15,000 USD |
| International Student Financial Aid |
The student needs to apply for the scholarship while taking admission, international students cannot apply after admission |
100% need will be fulfilled through grants and work-study programs |
