About Marketing in University of Florida (UFL)
The Bachelor of Science in Business Administration-Marketing (BSBA-MKG) degree program provides a broad overview of the functional areas of business with an emphasis in marketing. Students take foundation courses in economics, mathematics, computing skills, and accounting; core courses that relate to the basic functions of a business, such as finance, management, marketing, and operations management; and major courses that teach students how to plan and execute the conception, pricing, promotion, and distribution of products and manage customer relationships in ways that benefit organizations and their stakeholders.
The BSBA-MKG curriculum focuses on consumer behavior, development and analysis of marketing strategies, retail management, marketing research, sales management and international marketing. The BSBA-MKG curriculum prepares students for careers in sales, marketing research, brand management, retail marketing and marketing communications, and for graduate studies in business, advertising and the social sciences.
BSBA-MKG majors are encouraged to gain practical work experience through internships, student organizations and community service. In addition, the Heavener School of Business offers students a wide variety of academic and career and leadership programs, including study abroad, the Florida Leadership Academy, involvement in student organizations and research activities. Students should consult an academic advisor/career coach for specific information.
Academic qualification equivalents
- Applicants must have passed high school from the Higher Secondary Certificate (HSC)/Indian School Certificate (ISC)
English language requirements
University of Florida – Highlights
| University Type |
Public |
| Campus Setting |
Suburban |
| Annual Endowment |
1.85 billion USD |
| Student Retention Rate |
97% |
| Work-study program |
Yes |
| Mode of Program |
Full time; Part-time; online |
| Total Enrollment |
56,079 |
| Total Undergraduate Enrollment |
37,527 |
| Total Graduate Enrollment |
15,753 |
| Campus Housing Capacity |
22% |
| Acceptance Rate |
42% |
| The annual cost of Attendance |
28,660 USD – 61,260 USD (Variable with Courses) |
Cost of Attendance at University of Florida
The cost of attendance for the 2021 academic session is presented on the table below:
| Expense |
Cost in USD |
| Undergraduate Tuition / Fees |
28,660
|
| Graduate Tuition/Fees |
30,130 |
| MBA Tuition Fees |
61,260 |
| Room/Utilities (Off Campus) |
9,030 |
| Food |
4,600 |
| Health Insurance (Mandatory) |
2,500 |
| Computer/Cell Phone |
1,170 |
| Books and Supplies |
890 |
| Between Term Expenses |
960 |
| Housing |
5,650 |
| Personal |
530 |
University of Florida (UFL) English Language Requirements for International Students
The University of Florida requires international students to demonstrate English language proficiency by providing scores of any one of the following tests given below to be eligible for admission:
| English proficiency tests |
Minimum Score (UG) |
Minimum Score (PG) |
| IELTS |
6 |
6 |
| TOEFL (IBT) |
80 |
80 |
| MEFLAB |
77 |
77 |
| Verbal GRE |
N/A |
140 |
SAT/ACT Score for International Students
The SAT/ACT for international students is a little higher as compared to that for Domestic students.
| Test type |
Score required |
| ACT |
27-31 |
| SAT |
400 to 1600 with essay |
