About Marketing in University of Dayton
From market research and product design to advertising and sales, marketing is the process of planning and executing the distribution of ideas, goods and services. In marketing, you will learn to identify, understand and satisfy the needs of consumers and organizations. Our curriculum teaches you to see the "big picture" of the overall marketing process while you learn about specialized marketing activities such as advertising, product development and sales.
During the capstone marketing course, you will take an in-depth look at buyer behavior and market research as you design a marketing plan to deliver a product or service effectively and efficiently to the target market for a real organization.
In addition to core marketing classes, electives allow you to specialize in advertising, entrepreneurial marketing, international marketing, Internet marketing, promotion management or retail marketing. And, if you are interested in sales, you can earn an emphasis in sales management or product innovation — offering a highly desirable set of skills.
Academic qualification equivalents
- Applicants must have passed high school
English language requirements
- IELTS :6.5
- TOEFL IBT: 70
- PTE : 50
University of Dayton Highlights
| Year of Foundation |
1850 |
| Location |
Ohio |
| College Type |
Private |
| Campus Setting |
Urban |
| Student faculty ratio |
18: 1 |
| Student Retention Rate |
69% |
| Work-study program |
yes |
| Mode of Program |
Full time; Part-time; online |
Dayton University Cost of Attendance
The following is an estimate of the cost of studying in the United States for overseas students:
| Expenses |
Amount (USD) |
| Tuition Fees |
44,100 |
| Room and board |
15,100 |
| Books and Supplies |
1,000 |
| Insurance and Personal Expenses |
4,750 |
