About Marketing, General Marketing, B.s in San Diego State University
Marketing has been defined as “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, good and services, to create exchanges that satisfy individual and organization objectives.”
The marketing major studies how products and services are developed, priced, promoted, distributed and sold. The process requires an understanding of buyer and seller behavior within the context of the overall market environment. Added emphasis is given to the important area of global markets with their own special challenges and opportunities. Marketing is an essential part of every business. Not-for-profit organizations also have to market their products/services, and the marketing discipline addresses the special needs of such organizations.
Academic qualification equivalents
English language requirements
Overall band score of the academic test of at least 6.5.
- Pearson Test of English (PTE)
Score of at least 58.
San Diego State University Annual Cost to Attend
California Resident Tuition-$5,742
| Item |
On-campus Costs (USD) |
Off-campus Costs (USD) |
| Basic Tuition and fees |
8,174 |
8,174 |
| Nonresident tuition |
11,880 |
11,880 |
| Health insurance |
1,703 |
1,703 |
| Books, Supplies |
1,146 |
1,146 |
| Food,Housing |
19,714 |
16,144 |
| Transportation |
1,170 |
1,176 |
| Miscellaneous |
1,906 |
2,662 |
| Total |
45,693 |
42,885 |
Graduate cost of attendance at San Diego State University is tabulated below:
| Item |
On-campus Costs (USD) |
Off-campus Costs (USD) |
| Basic tuition and fees |
9,608 |
9,608 |
| Health insurance |
1,703 |
1,703 |
| Books and supplies |
1,146 |
1,146 |
| Food and housing |
19,714 |
16,144 |
| Transportation |
1,170 |
1,176 |
| Miscellaneous |
1,906 |
2,662 |
| Total |
34,621 |
31,393 |
Out of State Resident Tuition- $17,622
| Fee |
Cost |
| Books and Supplies |
$1,969 |
| Other Fees |
$1,768 |
| Room and Board |
$17,752 |
| Budget for Other Expenses |
$3,291 |
| Total One Year Cost |
$42,402 |
