About BA In Integrated Marketing Communications in National University
Develop an understanding of traditional marketing elements, including advertising, sales promotion, public relations, direct marketing, and more with the Bachelor of Arts in Integrated Marketing Communication. You’ll discover the magic of integrating these different elements to deliver a powerful and unified message in support of an organization or its products. By using the latest communication technologies and applying integrated marketing fundamentals, you’ll be equipped to develop effective marketing programs that deliver meaningful and measurable results.
The Bachelor of Arts in Marketing program prepares you for a variety of careers in marketing, sales, advertising, fundraising, public relations, and other persuasive fields. It combines a business degree with advanced communication skills for traditional and Web 2.0 platforms, teaching you to develop multi-platform, multi-public message dissemination plans.
Program Learning Outcomes
- Demonstrate effective communication skills consistent with a professional marketing environment.
- Develop a strategic communication program, gathering and utilizing data from the conduct of appropriate market research.
- Evaluate global marketing strategies for products and services, utilizing contemporary buyer behavior.
- Apply persuasion theory to the development of media messages.
- Develop multi-platform, multi-public message dissemination plans.
- Integrate program content to develop a basic marketing plan that contains all essential elements, including ethical considerations.
Academic qualification equivalents
- Official high school transcripts and mark sheets
- Official high school diploma/ proof of graduation
- High school transfer applicants will be admitted if they have a minimum GPA of 2.0 on 4.0
English language requirements
- TOEFL (Test of English as a Foreign Language)
Paper-based Test (PBT): 525
Computer-based Test (CBT): 197
Internet-based Test (IBT): 70
- IELTS (International English Testing System)
Minimum Overall Score 5.5
- Pearson Test of English (PTE)
Score of at least 50.
Highlights
| College Type |
Public |
| Campus Setting |
Urban |
| Student Retention Rate |
72% |
| Work-study program |
yes |
| Mode of Program |
Full time; Part-time; online |
| The annual cost of Attendance |
30,000 USD approximately |
| Admission Helpdesk |
800 628-8648 |
National University Cost of Attendance
The anticipated cost is determined by a variety of elements such as tuition, registration fees, and examination fees, among others.
| Expenses |
Amount ( in USD) |
| Cost per Quarter unit for undergraduate programs |
370 |
| Cost per Quarter unit for graduate programs |
442 |
| International Student Orientation Fee |
60 |
| Graduation Process Fee |
100 |
| Transcript Fee |
5 |
| Returned Check Charge |
20 |
| Late Payment Fee |
25 |
| Examination Fee |
100 per exam per course |
| Teaching Performing Assessment Fee |
305 |
| College of Letter and Sciences Lab |
90 per course |
| Master of Arts in counselling Psychology |
350 ( program fee) |
