About Marketing in Iowa State University

A major in marketing acquaints students with the managerial decisions and actions that surround the satisfaction of customer needs in the purchase and use of goods and services. Examples of marketing decision areas are product development, pricing, marketing communication, customer relationships, social media, marketing analytics, and personal selling. Completion of the major prepares students for careers such as product manager, marketing analyst, digital marketing specialist, marketing consultant, advertising or promotions manager, marketing researcher, sales representative or manager, social media coordinator, retail management, and special events manager; in the public and private sectors.

Academic qualification equivalents

• Applicants must have passed high school

English language requirements 

• IELTS : 5.5
• TOEFL : 80
• PTE : 48

Iowa State University Cost of Attendance

The table below provides the average cost of attendance for undergraduate and graduate programmes for the 2022-2023 academic year: