About Marketing - Bachelor Of Science In Business (b.s.b.) in Indiana University Purdue University Indianapolis

The study of marketing concerns all activities related to the marketing and distribution of goods and services, from producers to consumers. Areas of study include customer behavior, the development of product offerings to meet consumer needs, pricing policies, institutions and channels of distribution (including retailers and wholesalers), advertising, selling, sales promotion, research, and the management of marketing to provide for profitable and expanding businesses.

​​​Academic qualification equivalents

• students should hold the Standard XII with 50% or above.

English language requirements (one of the below):

Students who are admitted with TOEFL iBT of 60-94 or IELTS of 5.5-6.5 will take the English for Academic Purposes (EAP) placement test. Admitted students with Duolingo scores will also be required to take the EAP placement test. Depending on your EAP test results, you may take EAP courses at the same time as your academic major courses for one or two semesters. Your letter of admission will indicate if you are required to take this test.

Indiana University Tuition Fees

Indiana University-Purdue University Cost of Attendance

Before applying for admission in a foreign country, applicants should always prepare their funds ahead of time. An anticipated budget for overseas students wishing to study in the United States has been computed below for all international aspirants hoping to enrol at the institute.