About Integrated Marketing Communications [m.s.] in Eastern Michigan University (EMU)
The graduate program in Integrated Marketing Communications (IMC) at Eastern Michigan University engages an interactive approach to serve individuals seeking advanced knowledge, training, and experience in integrating and coordinating all marketing communications messages and vehicles to build brand image and maximize brand value for commercial and not-for-profit organizations.
IMC students study a blend of strategic, creative and digital marketing competencies surrounding IMC campaigns, including audience analysis and insights, marketing communications research and analytics, digital and social media marketing, media tactics, creative briefs, public relations and crisis management, search engine marketing, IMC policy and privacy management and campaign evaluation tools essential to building contemporary brands.
Graduating students will understand and have the ability to apply communication strategies and best practices, catapulting themselves into successful corporate, non-profit, or entrepreneurial careers as chief marketing officer, public relations director, marketing director, media/brand manager, art director, consumer affairs director and other marketing communications positions.
The program is delivered conveniently online to provide “anytime, anywhere” access to courses and materials in a unique 7.5-week class scheduling format. All courses are project-based and heavily applied in nature.
Academic qualification equivalents
- Applicants must have a bachelor’s degree
English language requirements
- IELTS : 6.5
- TOEFL IBT: 79
- PTE : 58
Eastern Michigan University (EMU) Highlights
| College Type |
Public |
| Endowment |
67.2 Million USD |
| Student Retention Rate |
73% |
| Work-study program |
yes |
| Mode of Program |
Full time; Part-time; online |
| Campus Housing Capacity |
22% |
| English language proficiency score |
TOEFL or equivalent |
| Financial Aid |
Available as grants, awards and scholarships |
| Admission Helpdesk |
admissions@emich.edu;
734 487-3060 |
Eastern Michigan University (EMU) Annual Cost to Attend
| Fee |
Cost |
| Michigan Resident Tuition |
$13,658 |
| Books and Supplies |
$1,000 |
| Other Fees |
$100 |
| Room and Board |
$10,370 |
| Budget for Other Expenses |
$2,438 |
| Total One Year Cost |
$27,566 |
| Fee |
Cost |
| Out of State Resident Tuition |
$13,658 |
| Books and Supplies |
$1,000 |
| Other Fees |
$100 |
| Room and Board |
$10,370 |
| Budget for Other Expenses |
$2,438 |
| Total One Year Cost |
$27,566 |
