About Public Relations And Advertising BA Honours in University of Westminster, London

This course places equal emphasis on mastering practical skills and developing your academic potential. You will receive intensive professional training provided by active practitioners, and will analyse the role PR and Advertising play in society and their relationship to the media. You will also develop a critical understanding of the media industries, their products and their audiences.

The Department’s media research interest means you study broader issues alongside students of journalism, television and radio. We have very strong links with the PR and Advertising industries, inviting in a range of guest speakers, and organising events and visits. Work experience is strongly encouraged and supported to obtain your degree and, given London’s leading position in the world of PR and advertising, it is readily available.

Our students are very successful in getting employment in PR and Advertising in the UK and across the world. Many students go on to enter postgraduate programmes.

You will learn how to analyse media output and examine the relationships between media, society, politics, culture and technology through a variety of core and option modules. You will develop an in-depth knowledge of public relations and advertising practices and the history and principles behind them, along with a critical appreciation of contemporary issues facing professionals in these industries.

The lecturers are among the top names in their field and are regularly supplemented by current practitioners. There are no exams, and all practical work is assessed on output such as individual and group activity, including written work, oral participation and presentations. All analysis work is assessed on essays, other written work or artefacts and performance in seminars.

​​​Academic qualification equivalents

• HSC XII: CBSE, ICSE, Kolkata, or Tamil Nadu boards with an overall average of 70% or above*
• HSC XII: West Bengal board with an overall average of 58% or above*
• HSC XII: Maharashtra or Gujarat boards with an overall average of 75% or above*
• HSC XII: All other state boards with an overall average of 80%+ or above*
• a recognised International Foundation course from a UK institution or an Indian institution following a validated UK syllabus. Entry requirements vary but we normally ask for between 60% and 65%

English language requirements (one of the below):

•  IELTS: 6.0 overall with a minimum 5.5 in each component
• TOEFL iBT : 78 overall with a minimum of 17 in Listening, and Writing, 18 in Reading and 20 in Speaking 
• PTE:54 average with 51 in each component

University of Westminster, London Highlights

University of Westminster Cost of Attendance

The average estimated annual cost for 2020/2021 session is presented on the table below: