About Msc/pgdip Tourism Marketing Management in University of Strathclyde
Study with us
- gain insight into the technologically-innovative nature of contemporary marketing in the context of tourism
- benefit from skills-based teaching
- enhance your leadership, teamwork and cross-cultural skills
Why this course?
The MSc Tourism Marketing Management programme offers an introduction to marketing management within the international tourism industry and provides you with the knowledge and skills demanded by leading organisations worldwide.
The course reflects the dynamic and technologically innovative nature of contemporary marketing and you’ll gain insights into the technical and personal skills necessary to pursue a future career in tourism.
Students on the programme come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, meaning they contribute a spectrum of perspectives. Undergraduate studies in tourism or hospitality are not a prerequisite of this programme.
What you'll study
You’ll study seven compulsory and four optional choice classes.
The course features a wide list of optional subjects; many include international dimensions, reflecting the current diversity in global marketing practice.
The course has many value-added features such as:
- real-life learning through our live industry project, International Marketing Works
- high-calibre industry collaboration
- research excellence
- skills-based teaching
Our students are truly international with representations from all parts of the globe which further enhances your learning experience.
Learning & teaching
We provide a comprehensive support package to enhance your learning including:
- essential texts for all core classes
- employability seminars and career counselling
- access to relevant databases
- student/staff consultative committee providing an effective mechanism for student feedback
The taught component of the course will be covered in two 12-week semesters. The Masters-level dissertation is undertaken during the summer term.
Learning and teaching methods will vary between courses and include:
- online updates
- class discussions
- role-playing exercises
- case studies
- directed reading tasks
- guest lectures
- student-led presentations
- DVD/Podcast presentations
- computer-based/experiential learning
- self-motivated reading and research
Each year, we ask our students to evaluate the value of both the quality of the teaching and the associated support package to ensure that the highest of standards are maintained.
Academic qualification equivalents
- For entry to Strathclyde postgraduate programmes, we'd look for a first-class undergraduate degree (approx 60%) from a
recognised Indian institution.
English language requirements (one of the below):
- IELTS : 6.5 overall, with a minimum of 5.5 in each component
- TOEFL : 80+ overall,with the following minimum scores in each component: Listening:17 Reading: 18 Speaking:20 Writing:19
- PTE : 58+ overall, with a minimum of 51 in each component
University of Strathclyde Highlights
Type of University |
Public |
Established |
1964 |
Rank |
Scottish University of the Year, 2020 |
Common Deadline |
January 15 |
Number of Programs available |
250 undergraduate and 200 graduate courses |
Academic Departments |
4 |
Test Scores Accepted |
IELTS or equivalent |
Acceptance rate |
42% |
Financial Aid |
Available as Scholarships and awards |
University of Strathclyde Average Tuition Fees And Other Expenses
Fee for various range of courses available at the university varies as per their duration, level and type of program. Some of the popular courses with their respective fees are as mentioned below.
Undergraduate Courses (2020-2021)
Name of Faculty/Program |
Fee (in GBP) |
BBA |
17,500 |
Biomedical Engineering |
21,500 |
Computer & Information Sciences |
18,100 |
Mathematics & Statistics |
15,300 |
Architecture |
18,100 |
Graduate Courses (2020-2021)
Name of Faculty |
Fee (in GBP) |
Faculty of humanities & social science |
15,300 |
Strathclyde Business School |
24,300 |
Faculty of Science |
20,350 |
Faculty of Engineering |
20,900 |
Cost of Living
List of expenses apart from the basic tuition fee are as compiled below.
Cost |
Amount (GBP per week) |
Accommodation |
100 to 142 |
Food, local travel, laundry, among others |
100 |
Books and supplies, clothing, graduation fees, et al. |
16.22 |
Total |
216.22 – 258.22 |
Note that candidates looking for their private rented accommodation will require 100 to 125 GBP, per week, for a room in a shared plus other expenses.