About Media And Advertising MA in University of Leicester

The MA Media and Advertising will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. You will explore this dynamic phenomenon from different standpoints and use multidisciplinary approaches deriving from Media, Communication and Cultural Studies, as well as Marketing and Consumer Studies.

The course covers a range of topics, including:

• the role of advertising in media and consumer societies (history, industry and issues)
• the ubiquity of promotional culture (political advertising, public service advertising, branding, anti-consumer movements, etc.)
• the importance of researching advertising messages and campaigns using a variety of methods
• the position of advertising in the marketing toolkit available to companies
• the necessity to understand consumers' behaviour

You will also explore advertising from the standpoint of Marketing and Consumer Behaviour, and explore the relevant key concepts and practices. You will investigate how advertising promotes brand awareness and influences consumers' decision making processes. You will gain an understanding of the creative strategies used in advertising and the use of research in relation to advertising effectiveness, as well as the ability to work and be assessed on live creative briefs and advertising research projects. During the course you will also have the opportunity to hear guest speakers from the industry, who will share their valuable experiences with you. In the past few years, the MA Media and Advertising featured the following guest speakers from the advertising industry:

• Jamie Mollart, Director of the advertising agency Rock Kitchen Harris
• David Bassett, Director of Analytics at the advertising research company Lumen Research
• Natalie Edwards, Director of the cultural insight and innovation consultancy Canopy

The MA Media and Advertising is taught by Media and Communication and by the School of Business and it is this partnership that ensures you will grasp advertising in its complexity, as a cultural phenomenon that plays a crucial role in contemporary societies, as well as a marketing tool that promotes brands, political ideas and non-profit messages. As a result you will be well equipped to pursue a career in advertising or marketing or continue your study in a research degree (PhD).

If you enrol as a student on this programme, you will have free access to the WARC (World Advertising Research Centre) database that contains over 10,000 advertising campaigns!

The programme consists of core and option modules and a dissertation based on a piece of individually supervised research. This provides you with the opportunity to examine in depth a topic of particular relevance to your study and interests, and to put into practice the skills you have acquired in data analysis, project management, and research presentation.

​​​Academic qualification equivalents

• A bachelor degree with related subject

English language requirements (one of the below):

• IELTS : 7.0 overall including 6.5 in Writing and 5.5 in Reading, Listening and Speaking.
• TOEFL IBT: 100 overall including 24 in Writing, 18 in Reading, 17 in Listening and 20 in Speaking.
• PTE: 68 overall including 62 in Writing, and 51 in Reading, Listening and Speaking.

University of Leicester Highlights

University of Leicester Cost of Attendance

The estimated fee payable by international students for the 2020/2021 academic session is presented on the table below:

Note: The above-listed fees are just estimated as the actual amount may be lower or higher than what is listed above.

University of Leicester Application Process

University of Leicester welcomes applications from both EU and non-EU students. There might be additional requirements for international student admissions. Also, specific courses have their own requirements. The standard admission process has been described below.

How to Apply?

The steps to be followed while applying for admission to the University of Leicester are as follows:

Application Fees: 25 GBP for applying through UCAS; Postgraduate application is free for almost all courses. Some postgraduate courses require an application fee.

Application Deadline: UG applicants: UCAS application deadline – June 30; Medicine and Dentistry programs – October 15; PG applicants – Varies according to program

Entry Requirements: The entry requirements for undergraduate and postgraduate applicants must be fulfilled before applying:

• Undergraduate:
  • Completed the standard XII by the ICSE/CBSE, or another recognized state exam board, with at least 75% overall or higher depending on the course.
  • Undergraduate applicants with incomplete entry requirements can apply for an International Foundation Program which provides academic support to help applicants progress to his/her chosen undergraduate degree at the University.
• Postgraduate: A Bachelor's degree with a First class classification and an average of at least 60/75% (depending on the chosen course).

Supporting Documents: The following documents must be submitted at the time of admission:

• Official high school or college/ university transcripts/certificates
• Degree certificates
• References
• Personal Letter
• Program-specific requirements
• English Language Test
• Resume
• Passport details

English Language Requirements: Applicants whose first language is not English must provide evidence of proficiency in the English language but providing English language test results. The minimum test scores required are: