About Strategic Advertising And Marketing Communications, MA in University of Greenwich

Study a Master’s in Strategic Advertising and Marketing Communications for the skills to pursue senior career roles in advertising and communications agencies.

We were the first UK university to offer a specialist degree in marketing communications and we've never stopped developing.This MA in Strategic Advertising and Marketing Communications enables graduates and professionally qualified managers to expand their knowledge of marketing communications.

The course will develop your understanding of communications planning, consumer decision-making, and traditional and new media. You'll study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. This degree prepares you to meet the challenges of a changing marketplace, so you emerge ready to enter a range of marketing and communication roles.

What you should know about this course

•  You’ll learn to develop eye-catching campaigns and become an effective marketer and communicator.
•  Our marketing subjects are ranked top in London overall (Complete University Guide 2019).
•  Learn from leading academics and industry experts.

Careers and placements

What sort of careers do graduates pursue?

Graduates of this degree are currently working as communications consultants and and managers for communications agencies and companies such as PricewaterhouseCoopers (PwC), Co-op Group, MobiSystems Inc, NBC Universal Media, as well as various private companies, non-profits and government organisations around the world.

Do you provide employability services?

Our course team will support you through your journey to becoming an effective marketer and communicator. We have developed strong relations with companies in the financial centres in London and Europe, including in the City, Canary Wharf, and Fenchurch Street.

This offers you a unique opportunity to explore career development networking, mentoring and internship opportunities with a diverse range of organisations, making it a perfect location to develop your career.

Our Business School Employability team is committed to supporting your journey towards a rewarding graduate destination. We provide a professional service to empower you to achieve your potential and offer support for two years after graduation. Services include:

• CV, cover letter, and application tips
• Interviews support
• Careers fairs
• Mentoring.

University of Greenwich is a popular institution for students from India, with approximately 280 students currently studying on a Bachelor's or Master's degree. You can choose from over 400 programmes across a vast range of subjects, including law, computer science and business. With a total student body of 38,000 students from over 140 nations across the world, you will benefit from a diverse and world-class learning experience right in the heart of London.

In order for you to start one of our programmes, you will need to meet both the academic and English language requirements. Below is a list of our standard entry requirements for most programmes, however, please note that some programmes may have a different entry requirement or require further assessment, such as a portfolio of work or interview. Please see the relevant individual programme page for further details.

Academic Entry Requirements

Postgraduate Degrees (Master's)

For entry to our Master's programmes, you will need to have met the following:

• Four year bachelor degree with a minimum of 55% in Final Year for UK 2:2 OR 65% for UK 2:1(50% for UK 2:2 OR 60% for UK 2.1 from top University:Pune, Kolkata, Delhi, Mumbai, Osmania, JNTU)
• 70% in English in Standard XII or English language requirements

University of Greenwich has a range of specialist programmes for international students. Read about Pre-masters programmes and foundation programmes.

You must show your English language skills to complete your course. Requirements vary by course and level, but the good news is, you don't have to wait to reach the required level before you apply.

Here's what you need:

• IELTS 6.0 with a minimum of 5.5 in each component

For some undergraduate and postgraduate taught courses, you need:

• IELTS 6.5 with a minimum of 5.5 in each component

For MPhil/PhD postgraduate research degrees, you need:

• IELTS 6.5 with a minimum of 6.5 in each component

For many of our extended degree programmes, you will need:

• IELTS 5.5 with a minimum of 5.5 in each component

The English language requirements for some extended degree programmes vary.

Please note, English language requirements may change.

University Of Greenwich Highlights

The Average Tuition Fees and Other Expenses IN University of Greenwich