About Marketing (consumer Behaviour Insights) BA (hons) in University of Gloucestershire

Gaining a greater understanding of consumers is fundamental to marketing and helps develop better products and marketing campaigns that win hearts and minds.

This degree offers you the tools and experience in, and out, of the classroom to develop your passions for creativity and move into a professional role.  You will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry guest speakers, including those who graduated from the University. The course is underpinned by a deep understanding of professional practice and academic concepts.

Many modules have assignments based on live briefs from national and international brands including BT, Harley-Davidson, SHS Drinks, SLG Brands, and more.

Outside of the classroom, you have opportunities to be involved student-led Marketing Society and a Business School initiative called 360, which offers students the ability to consult on marketing problems and opportunities for small and medium enterprise (SMEs).

Possible careers

• Marketing researcher
• Account manager
• Brand manager
• Marketing and communications manager
• Corporate communications or public relations executive.

​​​​​​Entry Requirements

• Successful completion of Higher Secondary Certificate/Indian School Certificate/Standard XII with a minimum of 65% from CISCE and CBSE boards.

English language requirements 

• IELTS :6.0 overall with no less than 5.5 in any band
• TOEFL IBT : 80 Reading – 20,Writing -19,Listening – 19,Speaking – 22
• PTE:56

University of Gloucestershire Highlights